Kenda Sponsors Cleveland Indians
Kenda Tires has been named an Official Partner of the Cleveland Indians through the 2017 season.
General Renews Motorsports Partnership with Team Lucas
Continental Tire the Americas’ General Tire brand has renewed its multi-year partnership with Team Lucas.
Kumho Renews NBA Partnership with Multi-Year Deal
Kumho Tire and the National Basketball Association (NBA) have renewed their marketing partnership in the U.S., Canada and Korea with a multi-year extension. “The partnership with the NBA, the top professional basketball league, will help further boost our brand recognition and name value as a global tire maker not only in the United States
Canadian Tire Partners with Sports Network
Canadian Tire Corp. signed a multi-year, multi-million dollar media, content and digital partnership with sports network TSN. The partnership includes access to the network’s ability to develop and produce branded content as well as advertising opportunities. “We are completely re-engineering the nature of our media partnerships,” said Duncan Fulton, senior vice president at Canadian Tire
