Michelin North America is now the official tire of the International Motor Sports Association, which celebrates its 50th anniversary in 2019.
Continental Tire the Americas is ending its sponsorship of the International Motor Sports Association (IMSA) at the end of the contract term in 2018. Michelin North America will serve as official sponsor of the series starting in 2019.
Yokohama has been named the official tire provider and presenting sponsor of the Ultra 94 Porsche GT3 Cup Challenge Canada, as part of the tiremaker’s partnership with the International Motor Sports Association (IMSA). With the IMSA-Yokohama partnership, the tiremaker has served as the marketing and technical partner for the Porsche GT3 Cup Challenge USA since 2009.