Michelin Still Ranks Top Online, but Gap is Narrowing
The French tire giant has done it again. As in all the previous online brand equity studies produced by Tyres & Accessories in collaboration with online brand research specialists Envisional, the 2011 data once again shows that Michelin has achieved the greatest degree of online prominence. What’s different this year is that the margin has
Michelin Top Online Brand, But…
Groupe Michelin has done it again. As in all the previous online brand equity studies produced by Tyres & Accessories in collaboration with online brand research specialists Envisional, the 2011 data once again shows that Michelin has achieved the greatest degree of online prominence. What’s different this year is that the margin has somewhat decreased
Facebook Leads to New Super Wides from CTA
Using feedback it had received via social media during a pair of major trucking shows, Continental Tire the Americas decided to launch not one, but two super wide medium truck radials. CTA invited truck tire customers to visit its booth at the show, March’s Mid-America Trucking Show, held in Louisville, Ky., and leave feedback on
‘Treads of Care’ Effort Now Helping Southern U.S.
TIA and TRIB, which launched their "Treads of Care" website to support the earthquake and tsunami recovery efforts in Japan, has now extended that project to provide disaster recovery information concerning the recent tornado outbreak and the Mississippi River flooding in the southern U.S. The Treads of Care website provides information, links and downloads that
Bridgestone Americas Helping Disaster Relief
Bridgestone Americas said it will donate $250,000 to the Japanese Red Cross to assist with relief efforts following the March 11 earthquake and tsunami that struck Japan. "A tragedy of this magnitude is always devastating to see, but it’s especially heartbreaking when it affects our teammates, and their families and loved ones," said Gary Garfield, president
Crisis in Japan: How You Can Help
The need in Japan is vast and immediate. Millions have been left homeless, and food, fresh water, shelter and clothing are in short supply in northern Japan. A number of recognized organizations are taking donations to help. We strongly encourage you to make a donation today to help those in desperate need: AMERICAN RED CROSS:
Avoid Identity Theft During Tax Season
Consumers and business owners should protect themselves against online identity theft and other scams that increase during and linger after the filing season. Such scams may appropriate the name, logo or other appurtenances of the IRS or U.S. Department of the Treasury to mislead taxpayers into believing the communication is legitimate. Scams involving the impersonation
The Price Crisis Part II: Fighting Uphill Task
India’s tire industry is going through testing times. Amid ballooning prices of raw materials, particularly rubber, it is trying to cater to the demand of the surging auto industry by expanding production capacities. It is still awaiting government decision on regular rubber imports and even moved the court for redressal of grievances, says Rajiv Budhraja,
Dealer Employees Accused of Stealing Information via E-mail
[Editor’s Note: This story is from Lancasteronline.com, part of Lancaster Newspapers Inc., and was written by associate editor Gil Smart.] The tire salesman in Cleona, Lebanon County, Pennsylvania, felt a bit uneasy. He’d been given lists – of consignments, of wholesale tire prices, of customers. Problem was, none of the information had anything to do
Michelin Kin Soap Opera Hot French Media Topic
Whether 1966-born Jean-Philippe Rouchon really is the illegitimate son of Patrice Michelin, who died in 2006, is a case for the court to officially decide. On Oct. 12, the Tribunal de Grande Instance de Paris set a Nov 9 hearing date for the issue. Lately, French newspapers have been filled with reports and the Internet