2013 Top Shop Finalist: Tecnicentro Royal S.A. de C.V. – Tersa Llantas
In the early 1980s, Rodrigo Valle Hernandez had a dream to establish a tire dealership that would one day grow into a multi-chain store. With a deep passion to achieve that dream, his Tersa Llantas now has 30 tire dealerships and 65 Associate Alliance Tersa dealers throughout the northern part of Mexico. The store’s commitment
Moving from ‘Global Top Tier’ to Tier One?
There is no doubt that Hankook Tire Co. sees itself as a “global top-tier” tiremaker, particularly after landing a handful of major OE fitments in the last few months – including a spot on the 2014 Mercedes-Benz S-Class. But the company and its leadership acknowledge that it’s not quite ready to join the ranks of
Yokohama Hires Zeisser as Director of OE Sales
Yokohama has hired Andrew Zeisser as director of OE sales, responsible for the company’s OE business in North America and leading the tiremaker’s OE sales, engineering and quality functions.
2012 GTE/SEMA Wrap up
Missed this year’s Global Tire Expo/SEMA Show? Tire Review has you covered – with all of the news and announcements, plus the hottest new tires and equipment, straight from the show floor.
2012 GTE/SEMA Product Showcase
From A to V, here’s a look at some of the all-new products released at this year’s Global Tire Expo/SEMA Show.
Sports Marketing Strategies
Tiremakers share their sports marketing tactics – and the benefits to dealers.
Bridgestone Wants to be ‘Most Profitable’ in Europe
It’s only a few months since German financial daily the Handelsblatt referred to Hankook Tire Co. as "an aggressive challenger" to Continental AG. On Oct. 9, the newspaper reported on a challenge facing the German tiremaker from other quarters. In an interview, a senior Bridgestone Corp. manager let it be known that the global market
WWYD?
Repair or Not Repair (and Under What Law), That is The Question
Nexen Suspends Michelin Collaboration Plan
Late last week, Nexen Tire Co. said it was no longer considering a hook up with Groupe Michelin. Previously, Michelin claimed that there had been no discussions toward a possible collaboration. Such rumors cropped up shortly after Michelin sold off its nearly 10% stake in Hankook Tire Co. last month. On Dec. 9, Nexen said
Report: Michelin Eying Lower End of U.S. Market
Michelin plans to make inroads “into the lower end of the U.S. tire market,” a segment the tiremaker sees as being covered by Chinese tiremakers.