Five Sales Lifters
Following are five ways to leverage your sales staff to rev up your tire and service sales: 1. Hire salespeople on the basis of their sales ability, not on their knowledge of the tire industry. Sales ability, in general, is more important; a good salesperson can almost always learn about the tires and services you
Dealing with Slow Times
The tire business can be seasonal, geographical or both. Depending on where you’re located and the time of year, you may experience heavy sales periods followed by dry spells. Fortunately, there are several things you can do to avoid a total drought: • Have a “limited-time only” sale on certain tires and accompanying service. During
ASA, AMI Ceremonies to be Held During Convention
The Automotive Service Association’s (ASA) 2008 Annual Convention will be held May 1-3 in Santa Clara, Calif.
ASA Offering Prescription Drug Program to Members
Automotive Service Association (ASA) has added a new member benefit – a prescription drug discount program through Sunergeo Inc.
Credit Costs
Do you know what your realcost for credit card processing is? Sorting it all out, especially in comparingcompeting processors, isn’t easy. But the "best deal" may be a betterdeal for the processor and not your business. Keep in mind that salesvolume and unique attributes of your business will dictate the best paymentservices provider, transaction equipment
Deadly Direct Mail
Direct mail can be a lethalweapon in the hunt for new customers or increased revenue – if it’s done right.Because it reaches into a customer’s home or place of business, direct mailalmost always gets noticed. But there are a few tricks you can use to keep yourdirect mailer from hitting the trash can along with
MaddenCo Signs More Users
MaddenCo says it has signed seven more tire dealers and commercial centers to use its Internet-based ASP Tire Dealer System.
Unsafe Trucks Stream Out of L.A.’s Ports
(Los Angeles Times) Miguel had more reason than usual to be anxious as he drove his aging big rig out of the Port of Los Angeles’ bustling China Shipping Terminal.
Hit The Classifieds
When dealers think aboutadvertising, most think about display ads in the local newspaper. While theseare effective, they are expensive in both dollars and time. But what aboutgoing in a different direction – classified ads? Contrary to popular opinion,classified ads are well-read and responded to by people in all demographicranges – age, sex and income. And
How to Develop Loyal Patrons
One of the easiest ways to find out if customers are satisfied is also one of the simplest: Ask them. When customers are on the phone or in your store, ask them if all of their needs have been met. To get a better response, ask open-ended questions like: "How else can we best meet