Making Miracles: ACCC Charity Program Launched
American Car Care Centers officially launched its ACCCelerating Miracles charity promotion in Atlanta yesterday.
SEMA Show 2008 – A European Prespective
As the world reels from the effects of the global economic slowdown, many may have wondered if this would have had a negative effect on SEMA 2008’s tyres, wheels and equipment section supported by the Tire Industry Association (TIA).
Easy Business Boost
Don’t have the funds for acomprehensive ad program? There are alternatives. Word-of-mouth marketing, forexample, is a simple and inexpensive way to promote your tire dealership andattract new customers. Simply encourage your happiest customers to spread theword about your quality service and expertise. Here are three steps forgenerating word of mouth: 1. Select a few of
The Battle Over a Bailout for Detroit
[Editor’s Note: Sometimes the best viewpoints on a subject come from the outside.
Marketing on a Budget
Marketing is a must for allbusinesses, especially for independent tire dealerships that typically don’thave the financial resources of the big-box retailers. So, if you’re trying tosave on marketing materials, here are a few tips: • Before investing in thehighest quality, four-color brochure you can afford, consider first a moremodest, less expensive one- or two-color brochure
Mending an Error
It’s inevitable – sometime, someone will have a bad experience with your dealership, causing you to lose business. Until robots are running tire dealerships, we’ll have errors. The good news is that it is possible to get an unhappy customer back. Step one is to apologize, even if you don’t feel you were wrong. Simply
Smaller Demand: With Vehicle Downsizing, Large Wheels Are Tough to Sell
A few years ago, you could buy a 20-inch chrome-plated wheel from China for $125. Now that the Chinese government has reduced or removed subsidies to those wheel manufacturers and the U.S. dollar has lost value, those days are about gone. This article was planned a year ago, but I had no idea how much
TIA Offers Complete TPMS Chart
The Tire Industry Association has created the TIA TPMS Relearn Chart, developed to help technicians and tire service techs with resetting TPMS systems.
Ounces of Prevention: Taking a Few Extra Steps Can Prevent Dangerous Wheel-Offs
Wheel offs – they happen on 18-wheelers, they happen on passenger cars, and the news is always bad. The primary reason for this type of mistake almost always has something to do with lug nuts and/or studs. As lug nuts are taken off, note immediately if they are difficult to remove. This is the first
Meltdown: Fed Leads Global Scramble to Shore Up Markets, Banks
(Reuters) The U.S. Federal Reserve led a coordinated round of global official rate cuts early Wednesday, easing by a half percentage-point, as did the European Central Bank, Bank of England and Swiss, Canadian and Swedish central banks.