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Industry Report

Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers

Truck Tires for Work or Play

Truck Tires for Work or Play Truck tires for light- and medium-duty Class 3-6 trucks have historically been general-purpose offerings. This made perfectly good sense for many years as these vehicles, such as the Class 3 dually pickups, often served in personal-use applications.Even most commercial uses, such as pickups and vans used by plumbers, electricians

Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands

nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity

Selling in the Private Market

Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This

Industry Report

Cooperative e-ventureSix Tire Giants Join Forces to Create Cost-Saving Internet Exchange

More Than Just Tires: Private Brand Execs Discuss SKUs, Marketing and Competition

More Than Just Tires Private Brand Execs Discuss SKUs, Marketing and Competition Dealers agree that private brands provide the combination of product quality and profit margins they need to remain vital and competitive in today’s market. But like the major brands, private branders face a number of key issues that cut to the core of

Changing To Meet Changing Needs

Changing To Meet Changing Needs Changes in the medium-duty truck market, as well as rising fuel prices, are driving many of the changes we are now seeing in tires for these vehicles. According to industry statistics, the most popular replacement tire sizes for medium duty commercial trucks from 1996 to 1998 were: 11R22.5, 285/75R22.5 and

Best Practices: Basics of Fleet Tire Maintenance Will Keep Customers Truckin’

Best Practices Basics of Fleet Tire Maintenance Will Keep Customers Truckin’ Even in these booming economic times, when the trucking industry appears to be spending more money on new equipment and tires, truck fleets are still looking to squeeze every penny out of their tire investments. A good truck fleet will buy the best tires

Dealer Diary:Capital-izing on Service

Capital-izing on Service Dealer Name: Sparks Commercial TireLocation: Findlay, OHYears in Operation: 13Number of Employees: 20Repair Specialty: Brakes and springsAverage Number of Repair Orders per week: 105Tire/Service Sales mix: 80 percent tires This is the seventh installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs

Industry Report

Michelin signs eight more retreaders, now claims 38