Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle
Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s
Location! Location! Location?
A few years ago, at least at first glance, one would have thought of a dealer’s success in the OTR tire market was all about Location! Location! Location! If you were correctly positioned geographically, had talented service pros, had access to decent products, and maintained a good relationship with the customer, you had a sizeable leg up on the competition.
OTR Tire Market: Fewer Customers, Bigger Trucks Challenge Even the Best Dealers
OTR Tire Market Fewer Customers, Bigger Trucks Challenge Even the Best Dealers It is by far the most volatile and unpredictable tire segment, operating at a rhythm and pace often well removed from prevailing general economic conditions. With the wide variety of applications and monstrously large equipment getting even bigger, the OTR equipment tire segment
Bang The Drum Loudly: To Stay in the OTR Tire Game, Dealers Need to Sell Themselves
Bang The Drum – Loudly To Stay in the OTR Tire Game, Dealers Need to Sell Themselves A few years ago, a construction fleet manager told a group of Bridgestone/Firestone Off Road Tire Co. (BFOR) dealers that he didn’t feel dealers added any value to his operation. The manager, speaking at BFOR’s dealer meeting at
Industry Report
Continued Poor Results Cause Goodyear to Change Management
The Survey Says: Inaugural OTR Tire Dealer Study Results Are In
erground mining tire sales, and 23.8% of grader tire sales.Some of them reported 100% of sales in a certain category were of a single construction – bias. All scraper tires sold were bias for 19% of respondents, all loader tires were bias for 22%, all underground tires were of this construction for 54% of dealers
Headbanging Over the Internet
I don’t particularly care for Metallica. But I’ve always been impressed with the band’s co-founder and drummer Lars Ulrich. It’s hard to picture a devout headbanger as being bright, but Lars has proven himself as one of the most intelligent and erudite people in music today. Metallica has been a loud opponent of Napster, a
The Gripping Tale of Winter Tires
It’s not a big segment of the U.S. market – only about 4% – but winter tires are a significant sales opportunity for tire dealers who live in traditionally snowy parts of the country. Depending on the prevailing weather conditions, heavy and consistent snowfalls can hit most of the continental U.S. – from Nevada north
The Road Less Traveled: The winter tire
It’s clearly not a tire for every dealer. And it’s obviously not a tire you’re going to keep in stock most of the year.It’s a specialty tire, a true niche product. A hybrid created to deliver safe, reliable traction on snow, ice, slush and sleet, and handle extreme cold weather without a whimper – all
The Best of Both Worlds
The Best of Both Worlds ‘The majority of people come in for both Tires and Service’ This is the 10th installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year’s