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In the Line of ‘Fire’: Preparation is the Key When It’s Time to Cut the Cord

In the Line of ‘Fire’ Preparation is the Key When It’s Time to Cut the CordPerhaps you can fire any employee "at will," as the legal saying goes. And you may make it stick despite a lawsuit. But who wants an expensive lawsuit where legal costs mean you lose even when you win? Even as

Profitability: 5 + 5 = 50

Don’t think that 5% you just gave away to the customer makes a difference? Think again. If your dealership works on a narrow profit margin, raising prices just 5% will have a tremendous impact on your bottom line. Say your annual gross revenues are $1 million. With a 15% margin, profits are $150,000. Not bad.

Newest Kid in Town: Michelin/TCI Launches National Dealer/Distribution Program

Michelin/TCI Launches National Dealer/Distribution Program

Dale, Dale, He’s Our Man…

Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and

Business Operations: Minding Your Business Can Be Simple Way to Profit

Profit Handbook Business Operations: Minding Your Business Can Be Simple Way to Profit Independent tire dealers are truly entrepreneurs. Some have the past experience or education necessary to navigate the travails of being an independent businessperson in today’s world. Others rely on pure guts, guile and plenty of hard work, accepting that they will make

Programs Offer Options

Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the

The Retreading Market: Plants More Productive, But Pressures Putting the Squeeze On

The Retreading Market Plants More Productive, But Pressures Putting the Squeeze On Retreading has been an integral part of the tire industry and American life for over 100 years. From the earliest days of steel-studded leather bands to the first true mold-cure retreading to the innovation of precure treads, and through the necessity brought on

Dealer Diary: Employees Benefit

Employees Benefit ‘The employees absolutely get along with each other. They’re friends.’This is the fifth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year, our Dealer Diary series, written

Industry Report

Company will market BFGoodrich Scorcher T/A’s over the Internet