To Price or Not to Price, Online… That is the Question.
Impact pricing has on service and quote requests
Goodyear Wins BRAVO Trade Americas Award
The Latin Trade group has awarded Goodyear Tire & Rubber Co. its first Trade Americas Award for its contributions to the small and medium size enterprises development in Latin America. “It is an honor for us at Goodyear to be recognized for our working relationship and the collaboration developed with our distributors throughout the region,”
TR Sister Magazine to Publish Motorcycle Expo Publications
Babcox Media Inc., owner of Tire Review and sister publication Motorcycle & Powersports News (MPN), has announced that Marketplace Events, producers of the American International Motorcycle Expo (AIMExpo), has awarded Babcox a contract to publish the AIMExpo Show Daily, the AIMExpo Show Directory and the AIMExpo Consumer Souvenir Program. “We’re thrilled that MPN will be the
Pirelli Launches FasTrack Associate Dealer Program
Pirelli Tire North America has launched its all-new associate dealer program, FasTrack, in which dealers and their sales teams can earn rewards on all eligible Pirelli tires sold at retail.
Consistency is Key in Goodyear’s ‘On Target’ Message
Dealers love consistency from their suppliers, especially if that means no disruptions or other headaches. Consistency was held up as Goodyear’s badge of honor at its 2012 dealer conference.
Sailun Launches New Tagline
A new advertising and promotion tagline will soon represent Sailun Tyres. The phrase the company will introduce is "With You Through Every Turn," a tagline developed following a series of North American research exercises involving consumers, dealers, distributors and competitors. Using a variety of research tools, the analysis and subsequent findings focused on the
Aeolus Plans Passenger Radial Launch in U.S.
According to legend, Aeolus is the three-character mythic Greek ruler of the winds. As it took three entities to control the wind, it is little wonder that a company that grew up producing off-road equipment and truck tires has added a third option to its menu: consumer tires. And, with the expiration of the Section
TBC Selects Leaders for Midas Franchise Operations
Following TBC Corp.’s acquisition of Midas, Inc., the company appointed Midas veteran Mike Gould to head Midas’ North American franchise organization. Gould, who has spent 32 years with Midas – serving most recently senior vice president of franchise operations – has joined TBC as senior vice president and chief operating officer for Midas. Tim Garza
Bridgestone’s Sports Marketing Soars With Super Bowl Activity
As the official tire of the NFL, NHL and the PGA Tour – and being involved in connected events – Bridgestone Americas certainly has a number of major opportunities to showcase itself in the most highly visible sports arenas in North America. One of those “connected events” is perhaps the single biggest sporting event in
Live at SEMA: Falken Expands Lineup with Ohtsu Brand
Falken Tire has expanded its product lines by adding Ohtsu branded tires, another member of the Sumitomo global family. Founded in 1944, the Ohtsu brand became part of the Sumitomo lineup in 2003. This new multi-brand strategy, which began in 2010 with the addition of medium truck and bus lines of Ohtsu, will ultimately add