New Longstone Web Site ‘Stupdendo’
Vintage and classic specialist Longstone Tyres is saying benvenuto to Italian customers, and to cater for car enthusiasts from this part of the world the U.K.-based company has launched an Italian language Web site. Longstone worked with a translation company to prepare the www.longstonegomme.it site, and proprietor Doug Cawley states the Web site has already
Who’s Talkin’ Tire? Are You Listening?
When it comes to social media, there seem to be two groups of thought: 1. I can’t wait to get into social media so I can boost my business’ presence 2. There’s just a bunch of teenagers on those sites, and it’s a waste of time. Believe it or not – and you may not
The Next Step: Define a Social Media Strategy to Grow Your Business
After writing about the high performance market for the last eight years, I am turning my attention on marketing and business development, with the focus being on providing you with insights and fresh new approaches to expanding your market, grabbing new customers and “selling” products to all of your tire customers. For the first quarterly
Hankook Updates Europe Web Site
Hankook Tire reports its new European Web site is up and running in cyberspace. The multi-lingual site offers information on both company and product and Hankook notes that, thanks to the site’s flexible structure, news and facts tailored to the European market can be provided on a daily basis. “The new Web site reflects our
Aftersoift Adds Customers, Launches New OpenWebs Version
Aftersoft Network N.A. has added 30 Monro Muffler Brake locations and 11 tire dealers and service shops to its customer rolls, and has released the latest version of its OpenWebs e-commerce software. The 30 Monro locations, all recent acquisitions, have installed Aftersoft’s Vast Point of Sale software. The stores include 26 Autotire Car Care Centers
Top Shop Honorees Share More Keys to Success
I have written this column for several years now, many times discussing various aspects of performance, whether it is tires, wheels or suspensions. And I’ve tried to focus on tangible items we can touch and measure, one against another, to derive the best product for a given application. As we head to Las Vegas and
BFG Launches the Nation of GO
Michelin’s BFGoodrich brand has launched what it terms “an action-packed online gathering place for those who live for the thrill of the drive.” BFGoodrich’s NationofGO.com, which launches today, is an interactive Web site for driving enthusiasts, whether it is on the street, track or off-road trail, Michelin said. Key to the site is a user’s
Online Marketing Conference to Precede SEMA Show
SEMA will hold a one-day online marketing conference in Las Vegas on Nov. 2 – the day before the official opening of the 2009 SEMA Show, which will be Nov. 3-6.
Superbrands Survey Acknowledges Top Industry Marques
Superbrands has released its 2009 Superbrands and Business Superbrands survey results, and several familiar names appear in the respective top 500 lists this year.
Twitiots & Me: When Old School Editor Goes New School, Bad Things Happen
Twitter I just don’t get. Fact is, the entire “social media” thing escapes me. It’s not media – there is no “news” involved – it’s just a bunch of people socializing…if you can even call it that. I’m an old-school guy. I still read newspapers – what few there are – and have a landline