Michelin’s BFGoodrich brand has launched what it terms “an action-packed online gathering place for those who live for the thrill of the drive.”
BFGoodrich’s NationofGO.com, which launches today, is an interactive Web site for driving enthusiasts, whether it is on the street, track or off-road trail, Michelin said. Key to the site is a user’s ability to connect with other users to share stories, experiences, tips and techniques.
“BFGoodrich is all about GO, so that’s how we’ve geared the site,” said Tom Jupena, BFGoodrich brand communications manager. “NationofGO.com is a social network offering innovative tools to help people ‘Drive. Connect. Share.’ It’s about doing what you love, and sharing your experiences through pictures, maps, videos and conversation
“Among other innovations, the Nation of GO combines Google Maps with our own mobile mapping application to make plotting your favorite roads and trails easy,” he said. “We haven’t built a site for everyone. We’ve built a site for everyone who shares this passion.”
Accompanying the new site will be the social networking-oriented Nation of GO Tour, which will travel the U.S. to drive consumer awareness and encourage participation. Consumers and dealers can follow the tour online by visiting the NationofGO.com site, the Nation of GO Tour blog (blog.nationofgo.com), Twitter (twitter.com/nationofgo) and YouTube (youtube.com/nationofgo).