Pessi Named CEO of Pirelli Tire North America
Mauro Pessi will assume the position of CEO for Pirelli Tire North America, effective Oct. 1. Pessi has had a long association with Pirelli, most recently having served as vice president of sales and marketing and then CEO, of Latin American operations. He rejoins The Pirelli Group after his departure in 2008 to become CEO
A New Type of Tyre Can Help to Avoid a Skid
(The Economist) Few sensations of helplessness match that of driving a car that unexpectedly skids.
Forward Thinking: New Models Mean New Customization Options
Over the last few months, we discussed what industry experts and retailers are predicting for the near future. In light of those views, this month we’ll focus on several new vehicles that are heading our way. As much as I love the growl of a V8 and respect the power of a forced induction 2.0
Making Waves: This Year’s SEMA Styles are Sure to Impress
In a few days, the 2008 SEMA Show will get underway. In spite of the current economic climate, there is still a lot to be gained by attending the show. New vehicles are still arriving and consumers are still looking for ideas on how to improve upon OE parts. One of the most anticipated cars
Sandberg Resigns from Hayes Lemmerz
Daniel M. Sandberg has resigned as Hayes Lemmerz’ vice president of global materials and logistics and as president of the automotive components group. Sandberg has accepted a position with Brembo North America, Inc., which recently completed the acquisition of the company’s automotive brakes business.
Risk and Readiness: Lessen Your Liability By Knowing the Limits of Big Tires and Wheels
Just when we thought tire sizes had reached their low-profile limit, just when we thought tire widths were shrinking engine-bay requirements, we started learning how little we actually know. SUVs and light trucks became the “spotlight” ride of the 1990s and 21st Century. In 1996, Ford introduced the Expedition, and later, the Lincoln Navigator, and
Pirelli Sponsors New York Exhibition
(Clacton, U.K./Tyres & Accessories) Pirelli SpA is a primary sponsor of a new exhibition running from May 19 through June 10 at the Milk Gallery in New York City, highlighting the design, fashion and high technology products of Milan.
Breaking Out: Russia’s Largest Automotive Show Quite an Interesting Affair
Russia’s Largest Automotive Show Quite an Interesting Affair