Sell the Sizzle: Building a Strong Performance Business Takes More than Prayer
When it comes to building high performance tire and wheel sales, offering the right products and having strong technical skills are only parts of the equation. Perhaps more than any other segment, marketing plays a huge role in building a solid, loyal customer base. In this Performance Training Guide article, we’ll look at success-building techniques
Problem Solving
Over the pages of this annual Performance Training Guide, we’ve covered the technical aspects of custom wheels and how to sell them. Now we’ll discuss the last part of the equation: mounting and balancing. We won’t discuss how to mount and balance tires and wheels; you ought to know how to do that. But we
Vipal: Aiming for the Top Three
(Staffordshire, U.K./Tyres & Accessories) Already represented in more than 90 countries, 2006 saw Borrachas Vipal’s exports grow roughly 30 per cent as the retreading materials and repair company took steps to increase its presence in the main European markets.
Dick Denby Transport Puts New Michelin Trailer Tyre to the Test
(Staffordshire, U.K./Tyres & Accessories) Lincoln-based Dick Denby Transport has become the first haulier in the country to fit Michelin’s new X One MaxiTrailer tyres, which deliver up to 50 per cent more mileage than standard 385/65 R 22.5 tyres.
Hankook Marks China Milestone
(Staffordshire, U.K./Tyres & Accessories) Mid-May saw Hankook Tire reach an important milestone, with the company celebrating the 10th anniversary of the opening of its Huai’an factory in China’s Jiangsu Province.
New Man, New Focus: Armes Aims to Strenghten Cooper’s Base While Keeping an Eye on the Future
Roy V. Armes was named president and CEO of Cooper Tire & Rubber Co. last December, following the August resignation of Tom Dattilo. A 31-year veteran of Whirlpool Corp., Armes held several senior-level posts in various departments at the appliance manufacturer, including engineering, project management and purchasing. He also had positions in Mexico and China
Building Block: New Versado Luxruy Line Driving Future Tire Directions for Toyo
New Versado Luxruy Line Driving Future Tire Directions for Toyo
While It’s Hot: With the Right Business Approach, Selling Nitrogen Can Pump Up Profits
For the past five or so years, suppliers of nitrogen-inflation equipment have made serious claims. Compared to moisture- and dirt-laden compressed air, nitrogen – a dry, inert gas – runs cooler, does not permeate through rubber as quickly and does not cause rust to develop on steel cords, expensive wheels or tire pressure monitoring sensors.
A New Ballgame: With Alignments Today, ‘To Spec’ Doesn’t Cut It Anymore
A proper alignment job is not necessarily an easy task, but if you have the right equipment and well-trained technicians who know the operational guidelines, it can be a walk in the park. The plan is to give your customers the longest tire life possible. But when it comes to delivering a customer-oriented alignment, are
Wrappin’ Up: Finishing One Big Toy and Finding Another Lift Option
Picking up where we left off last month, there is one more quick lift product that I want to cover and it’s name is, well, QuickLift. Newly developed by the team at Rancho Suspensions (gorancho.com), this product allows you to raise the nose of most popular 1/2-ton trucks from 1-inch to 2.5 inches. This will