County, City Pony Up for Tire Plant
(Akron/Tire Review) Rockingham County, N.C., officials and Mayodan city council approved an incentive package in a move to lure Bridgestone Corp.’s aircraft tire division to build a plant there.
BFNAT to Unveil Re-Designed Firestone Stores
(Akron/Tire Review) Bridgestone/Firestone North American Tire’s Firestone Complete Auto Care company-owned retail stores have received a complete facelift, and the company will unveil the new look next week in Durham, N.C.
Toyo Awarded China Synthetic Rubber Plant Contract
(Clacton, U.K./Tyres & Accessories) Toyo Engineering Corp. has received a contract for a synthetic rubber plant to be built by Bridgestone (Huizhou) Synthetic Rubber Co., Ltd., a Bridgestone Corp. affiliate, in China.
BFNAT Launches Essay Contest for Teen Drivers
(Akron/Tire Review) Starting this week, teens from around the country can earn the opportunity to win $2,500 college scholarships, new laptop computers, sets of tires or $500 gas purchase cards by logging into www.SafetyScholars.com and submitting essays on driver safety issues.
BFNAT Launches New Truck Tire Web Sites
(Akron/Tire Review) Bridgestone/Firestone North American Tire (BFNAT) has launched all-new, customer-focused Web sites for both its Bridgestone and Firestone medium truck tire brands.
Russian Market Gains Additional Brands
(Clacton, U.K./Tyres & Accessories) At first sight it is difficult to tell whether the Tires & Rubber show, held for the ninth time in Moscow recently, is a show for the industry or the trade.
Dealers “Prepare” for Impact of National Firestone Campaign
(Clacton, U.K./Tyres & Accessories) Following the launch of Firestone’s nationwide publicity campaign, dealers are being urged to be ready to meet consumer demand.
First Stop Dealers Treated to VIP Tour
(Clacton, U.K./Tyres & Accessories) Staff from three First Stop dealerships have been treated to a VIP tour of one of Bridgestone’s major tyre manufacturing plants in France as part of a campaign to further increase knowledge within the network.
Toyo Appoints New Executive Director, Marketing
(Akron/Tire Review) Toyo Tire USA Corp. has named Steve Hutchinson as its new executive director of marketing.
Going Solo: Will Super Wide Tires Ever Gain Mainstream Status?
With ever-climbing fuel costs and pressure to carry more freight with fewer trucks, one would naturally think a tire billed as offering greater fuel economy and increased payload capacity would be the hottest-selling item in any commercial tire dealer’s lineup. In theory, yes. But theories often fall short when it comes to application. Change is