Dealers “Prepare” for Impact of National Firestone Campaign - Tire Review Magazine

Dealers “Prepare” for Impact of National Firestone Campaign

(Clacton, U.K./Tyres & Accessories) Following the launch of Firestone’s nationwide publicity campaign, dealers are being urged to be ready to meet consumer demand.

“Firestone Together,” which went live in tyre dealerships across the country on May 1, is a consumer reward promotion designed to increase sales of the Firestone brand across the U.K.

The promotion is based around the company’s brand image push as a “family-oriented, high-quality product that brings people together.” And to highlight the togetherness aspect of the campaign, Bridgestone UK has teamed up with hundreds of professional photographers across the country to offer a free family portrait to everyone purchasing its Firestone tyres.

“The Firestone brand has an excellent heritage, and is more than 100 years old,” said Andy Lane, marketing manager at Bridgestone UK. “We expect this to be a tremendously popular promotion, which will not only increase the number of Firestone tyres sold, but also drive more customers into dealerships across the country,” he added.

Advertisements in newspapers and on radio stations are being used to promote the national campaign. “Take-up is going to be huge and we are currently organising stock to ensure we can meet demand. I’d advise dealerships to do the same,” Lane said at the start of the campaign.

You May Also Like

Bridgestone Americas Releases 2022 DE&I Annual Report

The 2022 DE&I Annual Report outlines improvements Bridgestone has made in its three DE&I focus areas.

Bridgestone announced the release of its 2022 DE&I annual report. The report includes a detailed scorecard on its diversity representation across the US and Latin America along with a breakdown of its DE&I commitments, strategy and efforts in the last year.

“The release of our second DE&I Annual Report further solidifies our focus on empowering our teammates and the communities where we live, move, work and play,” said Ebonee Davis Ifeobu, vice president of diversity, equity and inclusion at Bridgestone Americas. “Last year, we made a commitment to build upon the DE&I framework already in place and doubled down on our efforts to listen, learn and evolve. While this is an ongoing and intentional journey, I’m proud of the strides we’ve made thus far.”

What Does it Mean to Have Sustainably Sourced Tires?

Sustainability starts at the source, and tire manufacturers are thinking about where rubber comes from more than ever.

CEAT Receives Lighthouse Certification from World Economic Forum

The certification is given to manufacturers that use Industry 4.0 technologies.

Nokian Tyres Holds Innovation Challenge Finals

Sustainability at the top of mind for Nokian Tyres during its innovation challenge.

Apollo Tyres Receives ISO Certification for Sustainability

Apollo Tyres underwent a three-stage assessment for the certification.


Other Posts

Discount Tire Announces ‘Defending Daytona’

The series will highlight Austin Cindric, driver of the No. 2 Discount Tire Ford Mustang, as he prepares to defend his title at the Daytona 500.

Discount Tire Defending Daytona
Hunter’s BL Series Bench Lathes Now Connects with HunterNet 2

With the new connectivity, shop owners and managers will be able to view before and after-cut results for rotors and drums online.

GRI Receives US DOT Certification for Safety

GRI tires will now have a DOT code embossed on their sidewalls.

Five Tire Trends You Need to Know

We’re talking about recent industry trends that you can take advantage of when running your tire business.

RwtN Featured Image EP20