Bringing You the Best – Brick by Brick
I learned a long time ago that when you ask an honest question you should expect an honest answer. Especially if it’s about something the person you’re speaking with truly values.The whirlwind of dealer and industry meetings over the past few months has given me the opportunity to renew old friendships and meet a lot
Wet ‘N’ Wild
Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed
Technology Sets Pace for Growing Segments
Technology Sets Pace for Growing Segments Light trucks and SUVs continue to set new sales records, and there’s no sign that the public’s love affair with them is going to cool anytime soon.Some even estimate that by 2004, North American production of light trucks and SUVs will be 40 percent greater than it is now!People
Is the Light Truck/SUV Market Too Specialized
Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying
TBC “Fills” It Up In Palm Desert
When TBC Corp. held its annual meeting in Palm Desert, Calif, Jan. 5-8, the private brand marketer had three things on its mind: fill rates, customer contact, and marketing solutions. When translated, all that leads to increased customer service and a willingness to do what it takes to keep everyone in the TBC family happy.
Dealer Diary: Commercial Crossover
Commercial Crossover Dealer Name: Sparks Commercial TireLocation: Findlay, OHYears in Operation: 13Number of Employees: 20Repair Specialty: Brakes and springsAverage Number of Repair Orders per week: 105Tire/Service Sales mix: 80 percent tires This is the fourth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it,