2018 World Class Technicians Announced By ASE, Auto Care Association
See which technicians earned the 22 ASE certifications to be honored as a 2018 World Class Technician.
End the Search: Find the Technicians Your Shop Needs
Across the country tire dealerships are experiencing empty bays and shops are even closing their doors due to simply not having enough auto repair technicians to get the job done. There are dozen of theories as to why shops can’t find, hire, and keep quality technicians. Some blame the millennial mindset, the aging workforce, and the cultural shift to denounce “dirty” auto jobs. Others attribute the shortage to tech schools not producing quality technicians. But it’s not the why this shortage is happening that is the most important point here. What you should be thinking about is how are you, the independent tire dealer, going to change this problem for your business? How are you going to proactively hire and develop technician talent that will help your business thrive? “Sometimes the most important thing is backing up and getting involved in their community and building some relationships with future techs as they’re growing and maturing rather than just putting all your attention on graduates or people looking for jobs,” says Jennifer Maher, CEO and executive director of TechForce Foundation, a non-profit organization committed to helping tech students with scholarships and grants, and creating tools for employers to hire and train techs. You have the ability to be a part of the change and bring in a new generation of successful technicians, you just have to get involved.
ASE, Auto Care Association Recognize Technicians
The Auto Care Association and the National Institute for Automotive Service Excellence (ASE) have recognized 17 individuals with the 2017 World Class Technician Award.
Continental Launches ‘We Get It!’ Theme to Support Technicians
Continental has released the new aftermarket theme, “We Get It!” in order to emphasize its its commitment to “Elite” automotive technicians. “Automotive technicians are highly trained, dedicated professionals, requiring years of schooling and on-the-job experience to become trustworthy experts in their field,” said Tom Lee, Continental’s marketing manager for its North American aftermarket business. “And
Finding and Keeping Quality Service Technicians
In the February issue, we discussed finding and keeping employees that enhance sales and management within your dealerships. This month we’ll focus on attracting quality automotive service technicians. Over the past several years I have been actively involved in several aftermarket associations where the topic of technician shortages has been discussed. Depending on the association,
AVI Offers Technicians $1 Million in Free Training
Automotive Video Innovations, a division of Babcox Media, is pledging to give away $1 million worth of training to students, technicians, shop owners or teachers who have the desire to expand their automotive knowledge. The course is a collaboration of electrical and electronic systems education that covers everything from electrical theory to understanding circuits, meter
TrainSmart Educates and Certifies 5,000 Technicians
Pro-Cut launched TrainSmart, Pro-Cut’s nationwide training and certification program, in 2013. Since that time, more than 5,000 technicians have completed online basic training and have earned “Rotor Matching Technician” certification. The TrainSmart program includes two steps. The first step requires technicians to take and pass an online course exam. The second step is to attend
Counter Personnel And Technicians Can ‘Get Green’ With Raybestos
This spring, Raybestos is offering a promo, “Get Green,” that can help earn counter people and technicians up to $500. Between April 1 and May 31, counter personnel who sell Professional Grade Ceramic, Professional Grade OE-Matched and Element3 with Enhanced Hybrid Technology, can earn $1 for each qualified brake pads sold, the company said. Once
Monroe Offers Quick Rewards Promotion To Technicians
The Monroe Quick-Strut "Quick Rewards" promotion awards technicians a $30 Visa prepaid card for each pair of qualifying Monroe Quick-Strut replacement assemblies installed. The Quick Rewards promotion from the Monroe shocks and struts brand runs from Jan. 1 through Feb. 28. Monroe Quick-Strut units are ready-to-install replacement strut assemblies, which include all of the OE-style
Dill Launches TPMS Videos for Consumers, Technicians
Dill Air Controls has launched its new Tire Pressure Monitoring System video series at www.dillvalves.com. The videos are designed to narrow the gap between the consumer and the selling associate, as well as provide technical aptitude and confidence for the technician in the bay, the company said. "Our ultimate goal is to share expertise about