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Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle

Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s

The Best of Both Worlds

The Best of Both Worlds ‘The majority of people come in for both Tires and Service’ This is the 10th installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This year’s

Joining Forces: Goodyear and Michelin to Tackle the Run-Flat Market Together

Goodyear and Michelin to Tackle the Run-Flat Market Together

Getting a Jump: Dealers Say Preparation the Key to Winter Tire Sales Success

Getting a Jump Dealers Say Preparation the Key to Winter Tire Sales Success It’s triple-digit hot outside with no relief in sight. All of your bays are full, and everyone’s patience is wearing thin. The absolute last thing on your mind at this point is winter tire sales.Well, they shouldn’t be, because an effective seasonal

It’s all about logistics, not trucks

This is a perfect issue for me to stroll down memory lane and talk trucks. No, not SUVs, pickups or delivery trucks, but the big boys.

Troubleshooting Tech Retention: Recruiting, Training and Compensation All Part of the Equation

Troubleshooting Tech Retention Recruiting, Training and Compensation All Part of the Equation Finding qualified technicians to work in your shop is not always easy. Because today’s cars are more technically advanced, you will want to find technicians who are trained to repair these smart cars. According to the Technician Retention Guidelines by the Automotive Training

It Leaves You with Thesaurus

The New Year rang in rather quietly. No Y2K bug eating through our lives. No unfortunate acts of terrorism. No year-end Wall Street panic. But one issue slipped in the door Jan. 1 that could have a serious impact on your — and your commercial fleet customers’ – business.The Federal Motor Carrier Safety Administration (FMCSA)

Tire Inspection: The Key to Reliable Repair

recently saw a perfect example of the problem. “A shop foreman was proudly showing me a tire which had just been repaired by one of his crew,” said Garrett. ®From all outward appearances it was a beautiful repair job,® Garrett said, ®but, as we carefully looked at the tire, it was obvious it had been

Industry Report

Company will market BFGoodrich Scorcher T/A’s over the Internet

Dealer Diary: Commercial Crossover

Commercial Crossover Dealer Name: Sparks Commercial TireLocation: Findlay, OHYears in Operation: 13Number of Employees: 20Repair Specialty: Brakes and springsAverage Number of Repair Orders per week: 105Tire/Service Sales mix: 80 percent tires This is the fourth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it,