Engage Your Followers With Facebook Campaigns
The real Facebook success stories come from business owners who are delivering relevant, timely content to their fan bases and cashing in on the rewards of their efforts. The name of the game is engagement. It’s no longer enough to just have a bunch of fans following you but not really paying attention. In
Tenneco Promo Offers Cash, Cash, Cash
Qualifying tire dealers, service shop owners, service writers and technicians can earn cash rewards of up to $120 each for the sale of Monroe and Walker brand products, according to Tenneco Inc. The "Cash In 2" promotion runs through Oct. 31 on shocks/struts and exhaust components from Tenneco. The promotion will enable members of Tenneco’s
Federal-Mogul Blitzes to Support Brake Line
Federal-Mogul has launched a major campaign to support its Wagner ThermoQuiet brake pad and shoe line. The campaign, mixing trade promotion with a consumer rebate offer and North American television advertising, begins July 1. Kicking things off is the Wagner ThermoQuiet “TQ Fall Blitz,” a rewards program designed for automotive parts counter people and professional
How Top Dealers Create and Protect Their Brands
There are scores of books and university courses on brands and branding. There is even a publication named Brandweek that covers the latest in branding and branding programs. But when most people think about “brand,” they envision a mega-company, like Coca-Cola or GM. Brands and branding, though, are equally important for small businesses, like tire
Tenneco Offers Debit Cards to Shops
Tenneco Inc.’s Walker exhaust will award Visa pre-paid debit cards to automotive service providers who sell qualifying Walker or DynoMax exhaust products this fall through the Walker “The Right Choice” promotion.
The Changing Landscape
Under normal circumstances, it’s challenging enough to market your business to customers and keep profits moving in the right direction. But add to that the current recession economy, and today’s tire dealers are facing a whole new set of challenges. Even though they may feel attacked from all sides – by faltering profits, the credit
Advertising ROI: Image is Everything, But Profit Power is in Numbers
In many independent businesses, advertising gets a bad rap. When times are tough, it’s the first to go. When times are tremendous, it’s the last priority. Any business expense without an immediate, noticeable return won’t make the top of a tire dealer’s to-do list, especially when that list is miles long, crammed with the hundreds
Industry Report
Famed Calif. Dealer May Disappear