West Coast Shippers, Dockworkers Reach Tentative Agreement
Shippers and dockworkers reached a tentative deal before the weekend, ending a labor dispute that has suspended the loading and unloading of freighters across 29 West Coast ports. Normal operations at the ports resumed on Feb. 21, according to the New York Times. “The parties have agreed to ensure there are fully operational ports up
Sports Marketing: Turn Sports Fans into Your Fanatics
From professional leagues to local teams, billions of dollars are spent on sports marketing annually. Businesses are using team and venue sponsorships, live event advertising and more to reach potential buyers where they enjoy spending their free time. More and more tire manufacturers are branching out from traditional motorsport activities to include other sports in
A New Model
Over the last several months, BKT Tire’s operations in North America have undergone considerable change. Where once BKT Tires USA Inc. in Akron handled all of the India-based tiremaker’s business here, now BKT Tire based in Nashville handles all OTR tire sales and service, and BKT Tires USA Inc. focuses on ag, industrial and ATV
The Lexus and the Olive Tree
I’m 27 years old and I’ve never lived in a world without the Internet. I got my first cell phone when I was 12 years old and I joined Facebook back when you had to have a college email address just to sign up. I promptly gave up Facebook in favor of Twitter when my
Raising Expectations
Poised for quantum leap, Indian tiremakers prepare to tackle their global ambition
Astronaut to Speak at TIA OTR Conference
Captain Mark Kelly, commander of space shuttle Endeavor’s final mission, will be the motivational speaker at the Tire Industry Association’s 2015 OTR Conference. Kelly’s speech will take place Feb. 20 and is sponsored by BKT Tires. “We couldn’t be more excited to hear Captain Kelly’s story. He is a true American hero who exemplifies leadership
Cutting Into a Slow-Growing Landscape Market
To some people, the smell of freshly cut grass signals that spring has finally arrived and summer is on its way. This year, thanks to polar vortexes and “snowmageddons” for much of the country, spring is arriving a bit late. For tire dealers that sell rubber for lawnmowers and other small outdoor power equipment (OPE),
OTR Conference Sees Changes, Record Attendance
Change is good, and sometimes a lot of change is better. That seemed to be the main theme of this year’s OTR Tire Conference presented by TIA. Returning stateside after last year’s meeting in Puerto Rico, the event featured a sharp new logo, a revamped schedule, some new sessions, three subject-specific breakout sessions and more
Latin American & Caribbean Tyre Expo Announces Schedule of Speakers
Speakers for the Latin American & Caribbean Tyre Expo have been announced.
After Spurt, K&M Shifts Focus to Improve
Back in 1970, Ken Langhals never dreamed that one day he would be hosting a dinner for 600 people. The early years, he’ll recall, were about hand-to-mouth survival. Now he puts food on the table for some 400 employees. K&M Tire’s focus today is on “continuous improvement of planning, product, service and marketing” to provide
