Preparing for the Future: The Skills Canada Competition
(Longqueuil, Quebec/Tire News) As every shop owner knows, the future of the automotive industry is in students working toward a career in the skilled trades.
Shops in Crisis? The Tech Shortage
You’ve heard about it. You’ve read about it. Perhaps you’ve experienced it. It’s ‘The Tech Shortage,’ the most critical personnel issue facing businesses involved in automotive repair, including tire dealers. It’s a disaster waiting to happen. Or is it? Facts are facts. Perception is quite another thing. In this two-part series, we will define the
Mitch Schneider Joins Babcox Publications
(Akron/Tire Review) Mitch Schneider, nationally recognized automotive service professional, author and lecturer, has joined Babcox Publications as a senior contributing editor.
Bosch Celebrating 100 Years in the U.S.
(Akron/Tire Review) Robert Bosch Corp. is celebrating its first 100 years in the U.S., and attributes its longevity to “a philosophy of creatively responding to customer product and service needs in ways that deliver added value.”
Industry Report
RMA Asks NHTSA For Internet OptionLooking to increase the number of tires being registered, the RMA has asked NHTSA for formal permission to allow tire buyers to register to tires via tiremaker Web sites. Allowing "additional, easier choices" would enhance NHTSA’s ability to notify owners in the event of a safety problem with their tires.
Industry Report
Troubled Goodyear N.A. Unit Gets Rich
Industry Report
Famed Calif. Dealer May Disappear
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
Industry Report
Bozarth Riding Into the Sunset on Heels of Last Annual ITRA Show
Industry Report
Company will market BFGoodrich Scorcher T/A’s over the Internet