Getting in on the Wheel Deal
uncil (TMC) has an excellent publication titled "User’s Guide to Wheels and Rims" which is a compilation of the knowledge and experience of top industry suppliers and fleet maintenance personnel. The installation, inspection, and maintenance procedures for wheels, rims, and fastener components in this TMC Recommended Practice are readily available (phone 703-838-1763) and should be
Does Anyone Know?: Has the LT/SUV Market Changed in the Post-Recall World?
Does Anyone Know? Has the LT/SUV Market Changed in the Post-Recall World? Not too long ago, the light truck/SUV market may have changed forever. Aug. 9, 2000, to be exact. It was a Wednesday, not unlike any other Wednesday. Except the firestorm that started that day has had a far-reaching – and still unclear ®“
Is Wider Better?: Michelin Leads Super Wide Charge in North America
Is Wider Better? Michelin Leads Super Wide Charge in North America With the introduction of a new breed of radial truck tires in North America, dual fitments on line haul fleets may become a thing of the past.Best described as “super wide” tires – not to be confused with bulky conventional-sized wide base tires commonly
Dealer Diary: Selling Yourself
Selling Yourself By Craig Gifford For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus, through both a retail store
On the Surface
On the Surfaceof the Tire/Road Relationship Anyone who has been around the tire business for any length of time has heard or participated in discussions about how well competing brands or types of tires perform. Equally well known is the wide variety of conclusions some "experts" derive from their "experience." It brings to mind an
Comp/Tech: Keep Your Face Out There
With the speed and freedom afforded by e-mail and Web sites, your employees may become isolated, focusing on the technology instead of the humans on the other end. And your customers may know you only through a Web address or periodic e-mails. Technology has changed the way we do business, but nothing happens in business
Management: This Space for Rent
There is an age-old question for tire dealers to consider: Do I buy or lease? That question extends down from the building itself to the equipment inside. But it’s the building itself that costs the most all around. Tire dealers need room. But should they buy or lease a structure? Sometimes a situation dictates what
Profitability: 5 + 5 = 50
Don’t think that 5% you just gave away to the customer makes a difference? Think again. If your dealership works on a narrow profit margin, raising prices just 5% will have a tremendous impact on your bottom line. Say your annual gross revenues are $1 million. With a 15% margin, profits are $150,000. Not bad.
Dale, Dale, He’s Our Man…
Dale Schermerhorn.Learn that name and learn it well. He’s our new poster boy.Dale lives in Connecticut and drives a Honda Accord. That’s really all I know about good old Dale. Except that he doesn’t keep his tires properly inflated.USA Today – often referred to as the “McPaper” because it serves up news hot, fast and
Trailers Should Sometimes Come First
Trailers Should Sometimes Come First If the headline above caught your attention and conjured up visions of big rigs heading down the highway backward, we accomplished half of our mission. Make no mistake, we’re not advocating changing the direction of traffic flow, but we do want to underscore and explore the importance of devoting some