Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
Treadwear Tales
Tires always tell a story. The danger is misreading the story and coming to the wrong conclusion about what might be causing the tread to wear prematurely or unevenly. All tires wear as miles accumulate, and all treads eventually wear down to the point where replacement becomes necessary to maintain safe driving, traction and handling.
Dealer Diary: On Their Minds
On Their Minds For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their businesses.Both Dave Schardt, president of The Wheel Source in Dayton, Ohio, and Barry Steinberg, owner of Direct Tire and Auto Service in Boston, have
Industry Report
Responding to TerrorIndustry Quick With Assistance, Donations
Changing Public Opinion
Changing Public Opinion If you remember one message from reading this magazine today, let it be this: The public needs to know that the tire industry makes and sells only the highest quality products. The tire industry today is the focus of unprecedented attention from consumers, the media, Congress and the judicial system. And, unfortunately,
Fingertip Diagnosis
Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions
Make or Break: Smart Pricing Strategy Can Keep You Humming Long-Term
Make or Break Smart Pricing Strategy Can Keep You Humming Long-Term How important is pricing to retailing success and how tricky is it? Answers: Very and very. The evidence rests with the story of two retailing giants – Wal-Mart and Sears. Wal-Mart built its success on "everyday low prices" rather than sales, and now is
Dealer Diary: Justly Saying No
Justly Saying No For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.Dave Schardt, president of The Wheel Source in Dayton, Ohio, has made custom wheels his primary focus through both a retail store in Dayton
Field and Street
Field and Street National accounts. Cradle-to-grave programs. Larger and larger tires. Mounted wheel programs. 24/7/365 service requirements. On-site inspections and service. Reduced equipment downtime. There is no doubt the commercial tire business has changed considerably over the last decade. And there is no reason to believe the demands placed on tire dealers won’t keep evolving
Will the Real Cost-Per-Mile Step Forward?
h3>Blame the Bean Counters Why, then, is there such great disparity in total tire costs cited by various fleet managers? The most obvious answer is that not everyone does an equally outstanding job of addressing, or executing, the basics. Larger differences, however, can run much deeper and in most instances can be traced to –