Thinking Outside the Box: Five Ways to Boost Vehicle Service Profits
Thinking Outside the Box Five Ways to Boost Vehicle Service Profits Vehicle service has long been a staple of nearly every retail tire dealership. The vehicle is up on the rack, the tires are off, and numerous systems are exposed and ready to be looked at. And from the customer’s point of view, it’s convenient
Public Relations 101: Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest
Public Relations 101 Generating Positive Buzz Is Simple – Just Be Creative and Stay Honest Donald Trump has a pretty easy time getting his name out in the press. But it doesn’t take Donald Trump money to get your name known as the best tire shop in town. Boosting your customer base may only require
The Real Biggest Number
My 4-year-old daughter, Lauren, caught me just as I walked in the door the other night, dragging from a long day at work. “Hey Papa, guess what? Do you know what the biggest number is?”
Power of Momentum: Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Challenges Lay Ahead, "But We Will Overcome Them," Says Disney
Not Cutting It
Not Cutting It There is a distinct difference between fixing something or repairing it. A “fix” is a temporary solution, while a ®repair® permanently restores the object to its original condition.When tires go flat as the result of a puncture, there is only one acceptable method for returning them to service. Repair.According to tire manufacturer
Fingertip Diagnosis
Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions
Dealing With Nuts: Solve Frozen Nut Caps With Low-Tech Techniques
Dealing With Nuts Solve Frozen Nut Caps With Low-Tech Techniques We’ve all heard the speculations and read the stories: Computer chips in tires with handheld readers for commercial tire service technicians are just around the corner. Every truck will need a laptop and Internet access in-cab by 2010. The information age has finally arrived, and
Case 2: Build Their Respect and Trust
Case 2: Build Their Respect and Trust Dealers can’t just open their doors, display some tires and sit back and watch profits roll in. It doesn’t work that way – and if it did everybody would be doing it. No, tire dealers have to market. They have to gain trust. They have to provide honest
Case 4: Build With Brands
Case 4: Build With Brands Car comes in for service. It’s 7 in the morning, and you’re working through your first real cup of coffee for the day. Customer is complaining that his brakes "seem to be scraping" and the front-end is "squishy." You brush off the customer’s command of vehicle technology, finish the work
Net-Working Tire Dealers and the Internet
Net-Working Tire Dealers and the Internet The Information Superhighway is not really a highway at all, and some would argue that it’s far from super. What it is, is the Internet, a collection of circuits and relays, information and Web pages, tying people all across the world together through phone lines. It is, arguably, the