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Tools and Tips For Selling More Winter Tires

he connections – and the budget – to rent out a local ice rink, that wouldn’t provide a true, real-world experience, according to Nokian Tyres’ Bob Hepp, vice president of strategic planning. “You can go to a hockey rink to simulate a frozen surface, but that surface is polished and not what you would find

15 Ways to Persuade Customers and Boost Sales

Last month, we talked about the principles of persuasion. (click here if you missed it.) This month, I’ll show you how you can apply the principles of persuasion so you can be ethical and sleuth-like, and so you’ll always sell with integrity. The following are 15 ways to dramatically improve your persuasiveness. 1. Your Office,

Tempting Incentives Give Customers a Reason to Return

Telling a tire dealer he or she needs great customer service to make their business thrive is simply stating the obvious. Suc­cessful dealers already have systems put in place to ensure their staff treats customers well, and that’s great for any business. But in the quest to keep customers coming back again and again, sometimes

Top Sales Strategies to Win Over Customers

Sales and customer service go hand in hand. Without a qualified, trained and professional sales staff, you run the risk of customers walking away from your dealership feeling less than satisfied. Because we are dedicated to building your business, Tire Review has published countless articles on how to boost your shop’s sales efforts. Take a

NHTSA Denies Goodyear’s Petition

Goodyear Tire & Rubber Co. claimed that certain passenger car tires manufactured during the week of Jan. 7, 2008 failed to comply with certain labeling requirements, but that the company should not be subject to finding a remedy since the noncompliance was “inconsequential to motor vehicle safety.”

KKR, Bain and Allianz to Bid for Conti’s Tyre Unit

A group of three private equity firms are reportedly planning takeover offers for Continental AG’s tyre and rubber units.

Making NR Available and Affordable

(India/Rubber Asia) When the project was conceived, there were few takers. Many doubted its rationale and viability and even questioned the credentials of the promoters.