Comp/Tech: Keep Your Face Out There
With the speed and freedom afforded by e-mail and Web sites, your employees may become isolated, focusing on the technology instead of the humans on the other end. And your customers may know you only through a Web address or periodic e-mails. Technology has changed the way we do business, but nothing happens in business
What Do You Get With …
Three Hall of Famers and one Humanitarian? Four tremendous people from our industry!Recently, the tire industry met for the annual International Tire Exposition.
No Typical Dealer: College Plan Leads Dayton’s Schardt to Success
No Typical Dealer Diary ProfileDave Schardt, OwnerThe Wheel SourceLocation: Dayton, OhioYears in Operations: 10No. of Bays: 3No. of Techs: 2 mechanics and 2-4 tire changersTire Brands Carried: Yokohama, Toyo, VogueAverage Jobs/Week: 40-50 wheel/tire jobs,10-20 service jobsRetail/Wholesale: 40-50%Other: Non-Tire Services: Springs, shocks, brakes, performance exhaust, superchargers, bolt-on horsepower items, NOS installation and refills, alignments, oil changes,
Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle
Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s
Moving Day
This is the 11th – and final – installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general. This year, our Dealer Diary series, written by Managing Editor Craig Gifford, featured
Happy 75th!
Looking for an innovative way to promote his still-young company, Goodyear Chairman Paul W. Litchfield looked to the skies.
Get Some Wheel Salvation
Profit Handbook Get Some Wheel Salvation Picture this scenario: Sometime during the process of dismounting, servicing and mounting a tire, the customer’s expensive custom wheel gets seriously damaged. Or this scenario: The wheel comes in damaged, unbeknownst to the customer. Every tire dealer has lived at least one of these situations in the past. And
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
The Big Hole in the Ground
They came from all over the country to discuss the industry, meet friends and look at a giant hole in the ground. But more importantly, they came in record numbers.