A Walk Down the Aisles
A Walk Down the Aisles As promised, for those poor souls who didn’t get to make the trek to Las Vegas and the ITE/SEMA show, here is the salt for your wounds … Where do I begin? So much to tell, so little space. Let’s start with the tires featured at the show. If you
Virtually Trained
Virtually Trained Different tactics may be the key to training in the tire industry. Within the tire industry, most dealers will say there’s a serious need for training. Either training on new equipment or products, or training for continuous improvement. Rare is it that a dealer feels he knows everything there is to know
Industry Report
Troubled Goodyear N.A. Unit Gets Rich
TIA Has a Solid Plan
Throughout history, humans have turned tragedy into triumph. We mourn and move forward, learning from our missteps and finding better, safer results. The Hindenberg disaster gave us safer air travel and a new industry – airlines. Titanic’s fate gave us safety procedures employed on cruise ships to this day. 9/11 has tightened travel security. Yes,
Alignment & Driveability
Alignment & Driveability You’ve worked hard to make the sale, now you have to make sure that the customer doesn’t come back with a serious complaint. When dealing with issues regarding the driveability of the vehicle, there are several inspections, and possibly a few adjustments, to be made. You better be ready for the inevitable
Industry Report
Famed Calif. Dealer May Disappear
Big Enough?
Big Enough? As the diameters of performance tires increase, manufacturers have to walk the fine line between function and fantasy You’re walking along the show floor at the International Tire Expo in Las Vegas. You pass a seemingly endless collection of cars and tires. Wheels shimmer on display. Parts and accessories abound. And the people
Industry Report
TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed
Industry Report
NHTSA Delays Standards, Faces Suit
The Art of Selling
The Art of Selling Over the last several months, you have learned about the technical aspects of custom wheels. Now, it’s time to develop your selling skills. In this first of a two-part segment, we’ll discuss ways to market your business and gain marketshare in your area using custom wheels. Then we’ll show you how