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Pace of Change

Michelin North America has declared 2004 to be the "Year of Performance," so there couldn’t have been a better way to start its ultra-high performance push than to give trade and enthusiast journalists a taste of real performance ®€“ on the Circuit de Catalunya near Barcelona, Spain

Peace and Quiet

. Tire lugs are dead giveaways. Even someone with trifocals can see the difference. You’ve also become pretty good at explaining tread life differences between tires by using the UTQG. Or at least using treadwear warranties. But what do you say to a valued customer who is complaining about noise? "I have a noise in

Back Home Again

Back after a one-year hiatus, the World Tire Expo returns with a wide range of educational programs, special events and trade show opportunities. This will also be the first WTE under the Tire Industry Association.

Industry Report

Goodyear Tire & Rubber Co. gained some breathing room from its short-term financial obligations by renegotiating loan agreements, but Wall Street analysts and the tire industry are keeping a close eye on Goodyear as it struggles to gain positive momentum.

Industry Report

‘A Transformational year’

Industry Report

HAPPY NEW YEARTen Tiremakers Hike Prices 2.5% to 6%

Tire Dealer Profile Study

Profits Still Key: Prices and Margins Both Higher vs. 1999

In The Driver’s Ed Seat

Hi. My name is Jimmy, and I’m filling in for Dad this month.He asked me to write his column for him, so this becomes my Father’s Day gift – apparently he didn’t think a card was enough. With all the work he tells me he does, and the baseball coaching and stuff around the house,