Back Home Again - Tire Review Magazine

Back Home Again

Back after a one-year hiatus, the World Tire Expo returns with a wide range of educational programs, special events and trade show opportunities. This will also be the first WTE under the Tire Industry Association.

Back Home Again

World Tire Expo Returns to Louisville With Full Slate of Opportunities

Back after a one-year hiatus, the World Tire Expo returns with a wide range of educational programs, special events and trade show opportunities. This will also be the first WTE under the Tire Industry Association.

Five different seminar tracks will focus on business practices, financial tools, the latest in legal procedures, recycling updates and technical know-how. The WTE begins with a keynote address by Dr. Lawrence Steinmetz, a recognized expert on selling success.

The WTE Trade Show features special VIP hours on Friday and Saturday, plus 16 hours of open exhibition for attendees. Special events include the TIA Foundation Golf Tournament, the Rubber Ball and the Industry Recognition Dinner. Here’s an hour-by-hour schedule for this year’s WTE:

Wednesday, Mar. 26

Seminars & Workshops

1-2:30 p.m.

®′ State Scrap Tire Program Managers Forum. Meeting Coordinator: Allan Lassiter, Virginia Waste Tire Program & TRRAC.

®′ Canadian Scrap Tire Program Managers Forum. Meeting Coordinators: Bill Harper, Manitoba Tire Stewardship Board; Ginette Bureau, vice president of Recyc-Quebec.

3-4:30 p.m.

®′ Meet Your State Program Managers – An Open Discussion and Q&A. Moderator: Allan Lassiter, Virginia Waste Tire Program & TRRAC.


Special Events

11 a.m.

®′ TIA Foundation Golf Tournament, Quail Chase Golf Club. Fee: $95 per person, includes green fees, cart, lunch, beverages and prizes.

Thursday, Mar. 27

Keynote Address

8-9:15 a.m.

®′ How to Get the Right Price for Your Products and Services. Lawrence Steinmetz, High Yield Management Inc.

Workshops & Seminars

9:30-10:45 a.m.

®′ Analyzing Irregular Tread Wear. Al Cohn, Goodyear Tire & Rubber Co.

®′ New Tire Technology: How Changes Impact Rubber Recycling. Moderator: Anne Evans, chairman of EER Ltd. Speakers: Michael Blumenthal, senior technical director, RMA; Mark Rannie, vice president of Emanuel Tire Co.

®′ How to Sell Your State on Using Asphalt Rubber. Moderator: Donna J. Carlson, Rubber Pavements Association. Presenters: Doug Carlson, Rubber Pavements Association; Mark Belshe, FNF Construction Inc.

®′ The Results and Status of the TREAD Act and an Update on NHTSA Testing of New and Retreaded Truck Tires. Presenters: Marvin Bozarth and Becky MacDicken, Tire Industry Association.



®′ How to Find and Retain New Customers. Presenter: Lawrence Steinmetz, High Yield Management.

®′ Improving Bottom-Line Profits. Presenter: Norm Gaither, Norman J. Gaither Inc.

®′ The Promotion and Continuance of Beneficial Crumb Rubber Markets. Moderators: Tiffany Hughes, American Rubber Technologies & TRRAC; Tom Secor, Durable Corp. & TRRAC. Presenters: Jennifer Campbell, American Rubber Technologies; Doug Barr, Barr Formulated Products; David Forrester, TIRES Inc. & TRRAC.

WTE Trade Show

11 a.m.-5 p.m.

Seminars & Workshops


®′ Recycled Rubber Products Primer. Workshop Leaders: Mary Sikora, Scrap Tire News & TRRAC; Tom Secor, Durable Corp. & TRRAC; David Forrester, TIRES Inc. & TRRAC.

Special Event

6:30-9:30 p.m.

TIA Rubber Ball, Louisville Slugger Museum. $45 per person, includes museum admittance, shuttle service, food and beverages, and a souvenir bat.

Friday, Mar. 28

WTE Trade Show VIP Hours

8-11 a.m.

Workshops & Seminars

8-9:15 a.m.

®′ Cash Flow – Show Me the Money! Presenter: Norm Gaither, Norman J. Gaither Inc.

®′ Tire Failure Analysis. Presenters: Steve Dancinger and Doug Jones, Michelin North America.

®′ How to Hire, Train and Retain Quality Employees. Presenter: Dick Wilkerson, Michelin North America.

®′ New Developments in Wide-Base Tires. Presenters: Guy Walenga, Bridgestone/Firestone North American Tire; Mike Hurley, Michelin North America.

®′ Shop Tools and Equipment for Optimizing Commercial Tire Service. Presenter: Norm Prinzo, Myers Tire Supply.

®′ Fire Prevention – It’s Not If, But When! Moderator: Charles Astafan, Columbus McKinnon Corp. Presenters: Marty Pabich, Underwriters Laboratories; Richard Burch, Fire Chief and Director of the Roanoke Dept. of Fire and Rescue; Allen Wagoner, Flamex Inc.; William Fink, Rolf Jensen Associates, Inc.

®′ How to Get Your State to Participate in the Growing Market for Civil Engineering Uses for Scrap Tires. Moderator: Joseph Matteo, Magnus Environmental Corp. Presenters: Dr. Dana Humphrey Ph.D, P.E., University of Maine & TRRAC; Paul Routhier, president of J.P. Routhier & Sons; Bob Durand, former secretary of environmental affairs for Massachusetts.

Workshops & Seminars

9:30-10:45 a.m.

®′ Understanding and Improving Gross Profit – Pricing Strategies. Presenter: Brian Berry, Berry Management Group.

®′ Mock Trial. This popular demonstration will familiarize attendees with the trial process, what is admissible evidence, how attorneys prepare you to testify in a trial and how to avoid making costly mistakes prior to and during a trial. Actual practicing attorneys, a judge and expert tire witnesses will participate in a simulated court case.

®′ Tire and Rubber Recyclers Town Hall Meeting. Moderator: Dick Gust, Lakin Corp. & TRRAC.

®′ How to Become a Tire Maintenance Supplier. Presenters: Dick and John House, Tommy House Tire.

®′ How to Increase Commercial Tire Sales. Presenter: Don Streiff, Bridgestone/Firestone North American Tire

®′ Do’s and Don’ts of Tire Repairing. Presenters: John Garrett, Rema Tip Top North America; Bill Johnson, Tech International

®′ How to Buy Insurance. Presenter: Timothy Rooney, Arrowood Group.

WTE Trade Show

11 a.m.-5 p.m.



International Tire Industry Update

11 a.m.-12:30 p.m.

®′ Representatives from around the globe will meet to discuss the state of the tire industry in their regions. European, Central American and South American markets are among the sectors that are scheduled to be addressed.

Tire Recycling Exhibit Walking Tour

3 p.m.

Special Event

6:30-9:30 p.m.

®′ Industry Recognition Dinner, Seelbach Hilton, Medallion Ballroom. $40 per person. Includes presentation of Industry Leadership, Pioneer and Friend of the Industry Awards. Special guest speaker is NFL Hall of Famer Mike Singletary of the Chicago Bears.

Saturday, Mar. 29

WTE Trade Show VIP Hours

8-11 a.m.

Workshops & Seminars

8-9:15 a.m.

®′ Proper Wheel Torque and the Consequences of Anything Less. Presenters: Ken Kelley, Walther Engineering & Manufacturing Co.; Kevin Rohlwing, Tire Industry Association.

®′ Everything You Ever Wanted to Know About Retreading & Repairing. Panel Discussion.

Workshops & Seminars

9:30-10:45 a.m.

®′ The Latest Technology in Casing Inspection. Presenter: TDB.

®′ Providing Exceptional Road Service. Presenter: Scott Bennett, Service Tire Truck Centers.

®′ Inventory Management for Cash Flow and Profit. Presenter: Brian Berry, Berry Management Group.

WTE Trade Show

11 a.m.-3 p.m.

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