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Capital Idea: Pieces of Equipment are a Big Piece of the Puzzle

Capital Idea Pieces of Equipment are a Big Piece of the Puzzle To the layman, the only two things needed to open a tire dealership are tires and customers. Too bad that’s not even the majority of the equation. A lot more goes into being successful. Things like quality service, quality technicians, advertising. And let’s

A Tire Is Not a Tire: Measurable Goals, Customer Participation Key to Fleet Test Success

s with a “seeing-is-believing” attitude toward tire and equipment purchasing.Such tests also allow dealers to build stronger working relationships with key accounts by demonstrating another  way they can provide increased value and service. Have the End in Mind When setting up or proposing an OTR fleet test, the first step is to clearly define your

Turn Scrap Into Gold

Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In

Changing To Meet Changing Needs

Changing To Meet Changing Needs Changes in the medium-duty truck market, as well as rising fuel prices, are driving many of the changes we are now seeing in tires for these vehicles. According to industry statistics, the most popular replacement tire sizes for medium duty commercial trucks from 1996 to 1998 were: 11R22.5, 285/75R22.5 and

Industry Report

Michelin signs eight more retreaders, now claims 38

Bringing You the Best – Brick by Brick

I learned a long time ago that when you ask an honest question you should expect an honest answer. Especially if it’s about something the person you’re speaking with truly values.The whirlwind of dealer and industry meetings over the past few months has given me the opportunity to renew old friendships and meet a lot

Wet ‘N’ Wild

Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed

Make Opportunity Knock: Commercial Light Truck Fleets Full of Untapped Potential

Make Opportunity Knock Commercial Light Truck Fleets Full of Untapped Potential Tire dealers are constantly looking for ways to increase business – especially long-term loyal business. But one of the easiest sales and profit avenues is right under most dealers’ noses. And not getting noticed. "My estimate is 75 percent of all commercial light truck

The Big Blow: Is Using Nitrogen Really A Better Bet for Truck Tire Inflation?

The Big Blow Is Using Nitrogen Really A Better Bet for Truck Tire Inflation? Trucking fleets are always looking for any cost or operational advantage, especially in controllable costs, that results in higher profits.While it’s been more like a murmur than a scream, there has been some recent talk about the use of nitrogen to