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Taking Dead Aim: Preparation is Secret to Birdies in Growing Golf-Course Tire Segment

Most professional golfers will tell you that practice is the key to improving one’s golf swing. “The more often you play, the better you get,” they say. That may be true, but preparation is even more important. If you don’t have the right tools – the right woods and irons and golf balls – you

Staggering Results: Stocking and Selling Innovative Products Can Boost Profits

Over the next few months, you will be reading a great deal about who had the biggest, most expensive or most outrageously modified product or vehicle at the SEMA show. Sure, it all looks good, but how will it help you grow your business? I want to take a different approach and tell you about

Staggering Difference: Truck Fleets and Racing are Vastly Different, Strangely Similar

Many fleet operators still maintain that truck tires represent the second (to fuel) largest operating expense in their budget. This “truism” seems pretty amazing, considering the tremendous advances made in radial tire technology that have led to longer treadlife (original and retread), improved casing durability and much better resistance to injury. And it is surprising,

Steel Makeover: There Are Savings, But Not Without Concerns

If you’re a tire dealer that currently provides steel wheel refinishing to your commercial truck tire customers, it may be to your benefit to take a close look at recent progress in new machinery and processes for inspecting and refinishing wheels. If you’re a fleet maintenance manager facing dozens of well-used steel wheels, it®™s a

A Military Salute

With military equipment playing such a prominent role in world news recently, I thought it might be interesting to review the types of tires on military trucks and compare them to our more familiar over-the-road highway tires. First, both tire types perform the same basic functions of supporting loads, transferring driving and braking torques, generating

Industry Report

Famed Calif. Dealer May Disappear

Industry Report

TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed

Bizcon on the Bayou: Dealers Must Deliver More Value, New Services, Fleets Say

Dealers Must Deliver More Value, New Services, Fleets Say

Fingertip Diagnosis

Fingertip Diagnosis As complex and reliable as modern radial ply tires have become, care andmaintenance recommendations for them have been remarkably consistent and simple. Very likely the most challenging part of a successful tire program today is making the correct new tire selection from among the many choices of tread type, size, profile, and constructions