Programs Offer Options
Profit Handbook Programs Offer Options There’s a quiet confidence about Dave Crawford. He can get animated, mind you, especially when it comes to discussing "the program." When you ask him why a tire dealer wouldn’t want to join American Car Care Centers (ACCC), the group’s marketing director answers bluntly, "I don’t think they understand the
Turn Scrap Into Gold
Turn Scrap Into Gold For today’s tire dealer, take-offs and scrap tires can be a unique profit center – and produce bottom line money on multiple levels.And one national company is working to help dealers not only make more money, but make a positive environmental statement, as well.If the two sound divergent, they aren’t. In
Industry Report
Making the GradeMichelin to Start Grading and Rating Its Truck Tire Dealers
Baja Racing: Not For the Faint of Heart
I had only one thought while standing in the middle of the Mexican desert.How on earth did I get here?
Basketball? No…It’s Tire Retailing
Around the middle of the second half, I realized what I was watching. Sure, on the face of it Michigan State was systematically dismantling Florida in the NCAA finals. But what we were really watching was a perfect metaphor for the state of tire retailing.Fresh-faced, flashy underclassmen versus patient, methodical upperclassmen. Youth vs. experience. Slick
Taking the Long View: Today’s Dealers See the Long Term Benefits of Private Brands
nal exposure that would make them more well-known among consumers. And today, they enjoy much the same level of technology as the majors, but dealers often face an uphill battle convincing consumers of their quality and performance. Most importantly for dealers, however, is that unlike the major brands, private brand lines deliver the territory exclusivity
Selling in the Private Market
Selling in the Private Market “We’ve been in business 21 years and never carried name brand tires.” This is the eighth installment of Tire Review’s Dealer Diary, a year-long series showcasing a typical tire dealer, his business, how he runs it, the many issues he deals with, and his thoughts on the industry in general.This
Industry Report
Cooperative e-ventureSix Tire Giants Join Forces to Create Cost-Saving Internet Exchange
It’s all about logistics, not trucks
This is a perfect issue for me to stroll down memory lane and talk trucks. No, not SUVs, pickups or delivery trucks, but the big boys.
Changing To Meet Changing Needs
Changing To Meet Changing Needs Changes in the medium-duty truck market, as well as rising fuel prices, are driving many of the changes we are now seeing in tires for these vehicles. According to industry statistics, the most popular replacement tire sizes for medium duty commercial trucks from 1996 to 1998 were: 11R22.5, 285/75R22.5 and