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Goodyear-Cooper Deal: Benefits, Challenges & What’s Ahead

While the market reacted favorably to the transaction, questions remain about how these two companies will integrate and the long-term benefits for both—and dealers—down the line.

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Competitive Edge in 2021: Sharpen Your ‘People’ Focus

Build customer trust and confidence and work continually to provide positive implications and competitive advantages for your business in the new year.

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Top Lessons from 10 Years of Selling Smart

We look back at some lessons and proven principles that can increase the success of your tire business.

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Up Close with Bridgestone’s Riccardo Cichi

Through this executive interview, we bring you insights into how Bridgestone is helping its dealers better serve the last-mile delivery segment, convert more fleet customers and close more high-rim-diameter tire sales.

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Listen: Virtual AAPEX Recap & In-Person 2021 Plans [Audio]

In this episode, we catch up with AAPEX officials to get a recap of the Virtual AAPEX Experience and see what’s in store for 2021.

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Building Your Dream Team

One strategy for keeping the talent pipeline filled is to continually look for the best candidates, even when you don’t need them.

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Changes in the TPMS Landscape Over the Past 10 Years

TPMS advancements today are focusing on coverage and programming speeds.

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Bridgestone CEO: The Future of Sustainable Mobility Solutions [Audio]

Coming off the heels of its Consumer Tire Business Meeting, Bridgestone made it clear it’s creating a path to become a mobility solutions provider of the future. But what does that mean exactly? In this episode of What’s Treading with Tire Review, we speak with Paolo Ferrari, Bridgestone Americas’ president and CEO, to gain insight

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Nitrogen Inflation: Not Just a Bunch of Hot Air

Keeping tires at their proper inflation level longer with nitrogen fill is relatively cheap insurance, especially for customers who aren’t religious about preventive maintenance.

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Nissan TPMS Service: Sensors and the Relearn Process

Never assume that the failure of a sensor to register means that the sensor has failed. Sensors are sensitive to how they are installed on the wheel.

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