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Rock-Solid Profits

Everywhere across this land, men and women are turning ordinary trucks into monstrous off-road vehicles capable of tackling terrain that would make a mountain goat tremble. I recently had the opportunity to go on a trail ride with a friend, Rich Sterzoy, who owns Majestic Tires & Service in Mobile, Ala. Sterzoy started his business

East Beats West

As with so many fads, fashions and technologies, the Japanese – more precisely, the Japanese youth ®€“ are credited with starting the now-burgeoning sport compact tuner business. It started first on Left Coast with Japanese sport compact models, and moved slowly east. Across the continent, European sport compacts were the rides of choice as the East Coast tuner influence headed west.

Half a World Away

Like his American counterparts, Tire Town Komaoka store manager Yuji Asuke puts in long hours – 12 to 14 Monday through Saturday. But unlike many one-store American dealers, Asuke pulls in $1.3 million in annual sales with just himself and two other full-time employees.

Odds and Sods

Time once again to deal with all the sticky notes clinging to my desk: • It was great seeing a lot of old friends and finally meeting a few I’d only corresponded with. And it was gratifying to hear so many positive comments about the magazine. Thank you! Still, it wasn’t the same without seeing

Industry Report

Famed Calif. Dealer May Disappear

Industry Report

TIRES UNDER FIRE – AGAINContis, Generals, Dunlops and Firestones Eyed

Industry Report

Michelin Reopens Closed Plant in Mexico

Case 5: Right Money For Right Repairs

Case 5: Right Money For Right Repairs Can you make money selling complete tire repair service to your retail customers? Most of you would likely answer "No," grumbling about having to fix tires because that’s what the customer expects. According to Jerry Davis of Group 31 Inc., and Bill Johnson and Buck Blair at Tech

Dealer Diary: User-Friendly

User-Friendly For the past two years, Tire Review has brought you Dealer Diary, a monthly series that focuses on typical tire dealers and the ins and outs of their business.This year, we’re excited to be profiling a unique and well-known dealer – and someone whose primary focus is customer service – Barry Steinberg, owner of