I’ve Got Mail: The Joys of the Internets…or How I Got Rich, Thin, Medicated and Sexy
I won the Australian Lotto. Probably 25 times in the past month, I’ll betcha. And, I’m already wealthy beyond compare, thanks to my winnings from the Spanish National Lottery, the European Lottery and my new best friend, the ex-prince of Nigeria. All I need to do is click my mouse and collect my boodle. How
Revealing Your Potential: The Complete Business Makeover
When was the last time you looked at your tire dealership – not as a business manager but as an objective observer? If it’s been a while, take a step back and really study your business. What do you see? Sagging sales? Unbalanced balance sheets? Peeling paint? If you’re suffering from any of those, it
10 Easy Ways to Boost Sales
Here’s something you may not know: American consumers spent $46.2 billion on tires and other auto accessories in 2002, the last year in which the U.S. Bureau of Economics has accurate numbers. That figure may sound impressive, but the Bureau also reported that Americans spent even more than that on shoes. The point: Don’t take
10 Sales Smashers: Avoid These Common Missteps to Ensure Solid Sales Growth and Content Customers
Retail business can be brutal. A tire dealer can spend countless hours contemplating broad business strategy, making sure each facet of the business is in line with overall profitability goals. But you don’t sell to a plan. You have to deal with real customers who, by their nature, are fickle, demanding and unforgiving. No matter
Biz Smarts Have No Gender
Women the weaker sex? Bite your tongue. Whether you’re male or female, to be successful in the retail or wholesale tire industry, you need business smarts, the ability to overcome challenges, and, above all, brass knuckles. An interesting combination of softness, intelligence and fiery spunk, women tire dealers are roaring. Once an oddity in a
Industry Report
RMA Cuts Support After Court Ruling Hopes for a tire industry checkoff program were dealt a couple of significant ®€“ potentially fatal ®€“ blows in late February after yet another court ruled that a popular checkoff program’s consumer education effort was unconstitutional, and the RMA withdrew support for the proposed program.
Spring Fever
Spring will be here before you know it. And that means a spike in your custom wheel and tire sales. Tax refunds, big auto events and military homecomings will soon be coming, and people will be ready to spend. Here are some tips on how to leverage spring fever and make the most of new
The Year-End Push
Over the last couple of months, we’ve brought you many fresh ideas and products that can help increase your sales and enhance the appearance of your store. This month, let’s take a look at what’s selling ®“ before winter and the holidays slow the performance tire and wheel business down. First, it’s back to school,
Industry Report
With a new three-year labor contract in hand, Goodyear Tire & Rubber Co. turned its attention to other restructuring issues as it works to right its financial ship. The tiremaker formally announced the closing of its Huntsville, Ala., plant, then laid off about 200 employees from its Tyler, Texas, facility.
Fast Furious Fun
By now, loyal readers of Tire Review and Wheel Turnings know that we spend a great deal of time and effort to bring you the most up-to-date articles covering real-world performance tire and custom wheel topics. This month starts a two-part series that will showcase several tire/wheel dealers around the country who have set the