Schrader Takes to Streets to Promote Sensor, Tool Line
TPMS-maker Schrader is taking the long road to Las Vegas to promote its EZ-Sensor product line to tire dealers, distributors and consumers. Schrader embarked on what will be a 6,400-mile journey around and across the country, leaving Detroit on Oct. 18 and reaching the Global Tire Expo/SEMA Show at the Las Vegas Convention Center by
2010 Top Shop Finalist: Waukegan Tire & Supply Co.
Waukegan Tire & Supply Co. Inc. has learned to adapt. The company did not just accept change because there was no other choice; it embraced change, and is thriving as a result. From adopting social media to keeping pace with shifting demographics, the company has found ways to grow a sense of community. As a
Incoming TIA President Mike Berra Outlines His Plans
At this point, I think we have all become somewhat fatigued by the constant drumbeat of bad economic news. As I prepare for my term as president of the Tire Industry Association (TIA), I’m encouraged that I am taking leadership of an organization that continues to grow. Just two examples of this are the fact
Know New Training and Products That Will Keep Your Shop Profitable
Recently, you’ve heard me say, “nothing is easy.” That’s my new slogan. It doesn’t matter how simple an action seems, it will get complicated quickly. For instance, I recently heard from a friend, Jared, who sold a set of wheels for a new 2010 Camaro. The wheels were the same size as OE. All he
Know Shocks, Struts Inside and Out to Improve Vehicle Handling
As a vehicle brakes, accelerates and corners, weight is transferred and the vehicle attitude changes. If done in a controlled manner, it can effectively transfer weight to the wheel that needs it the most. For the most part, the suspension handles the best when weight transfer is not sudden and the suspension is not compressed
Revised CAFE Standards Afford Tiremakers New Opportunities
In the August issue of Tire Review, I began to address Corporate Average Fuel Economy (CAFE) standards for vehicles sold in the U.S. and what the legislation means for the tire industry. Now we’ll take a deeper look at how tire manufacturers are responding to changing legislation – and consumer demand – with their own
Tires Red Hot Topic at Upcoming SEMA/GTE Shows
SEMA says that tires are a hot topic among those planning to attend the upcoming 2010 SEMA Show and Global Tire Expo. In all, more than 9,000 attendees are specifically interested in tires and tire-related products. Among that group, SEMA said, more than 3,000 attendees specifically identified themselves as “tire buyers.” The 2010 SEMA Show
Brityrex 2010 Gets Off to a Fast Start
The long-awaited Brityrex 2010 exhibition got underway this week, with a significant increase in visitor traffic compared to the same point in the last show back in 2007. Apaseal’s Bruce Somerville, who is exhibiting at the show, described it as “the best start to Brityrex for many years.” Official figures have not yet been released,
TIA Sets GTE Education Program Details
TIA has announced new information about its offering of educational seminars at the upcoming Global Tire Expo, held in conjunction with the SEMA Show in Las Vegas. The GTE and SEMA will be held Nov. 2-5 at the Las Vegas Convention Center, with the GTE occupying the South Hall. Those interested in attending can register
JohnDow Appoints Ewing as Dynamic Product Manager
JohnDow Industries has appointed Kevin Ewing to the newly created position of product manager for Dynamic Automotive Fasteners & Supplies, the newest of JDI’s five brands. Most recently, Ewing was automotive marketing manager of the Plasti-Kote Brand, at Valspar Corp. in Medina, Ohio, where he was responsible for new market initiatives and new product