Seven Easy Ways to Add Sales from Best One Tire & Service's John Miller - Tire Review Magazine

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Seven Easy Ways to Add Sales from Best One Tire & Service’s John Miller

Jim Smith
By Jim Smith
Longtime Tire Review Editor Jim Smith passed away on Feb. 18, 2016. He was 57. With 30 years in the tire and automotive industries, Jim's communications experience included stints as a newspaper reporter and editor, a public relations manager and a variety of creative and management roles with a B2B marketing communications agency. A Kent State University journalism major, Jim served as editor for a number of community newspapers in Northeast Ohio before joining Modern Tire Dealer in 1984. After four years in brand and corporate public relations roles with Bridgestone Americas, Jim joined Nashville's Stumpf Bartels Advertising in 1992. He became Tire Review's editor in October 1999. Jim was honored with the Ed Wagner Tire Industry Leadership Award by the Tire Industry Association in November 2014.
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John Miller

John MillerIn his financial seminar for K&M Tire dealers, John Miller, director of retail for Best One Tire & Service, offered these business-building suggestions:

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  • Improve phone skills and convert one additional call per week: Add $14,200 in new annual sales.
  • Ask every customer about how well their wipers worked the last time they used them: Add $8,000 in new annual sales.
  • Always schedule their next oil change when a customer checks out.
  • Look for missed sales opportunities by re-inspecting one courtesy inspection each day.
  • Make alignment checks part of every tire sale: Add $15,900 in new annual sales.
  • Charge a 6% ‘Shop/Environmental Fee’ on all parts and labor (excluding tires): Add $28,000 in new annual sales.
  • Assign every team member an objective, and have them report their performance daily; post every team members performance for all to see, but make sure to make it fun and celebrate all successes – big or small.

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I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that

Phillip Kane
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After beginning his career as a paperboy, Phillip Kane went on to spend more than 25 years in some of the best-known automotive, industrial, consumer durables, distribution and banking businesses in the world. Currently, Phillip is CEO and Managing Partner of Grace Ocean, LLC a boutique advisory firm located in northeast Ohio serving clients ranging from Fortune 500 corporations to mid-market private-equity-backed firms. Phillip also acts as a Senior Advisor to Stout Risius Ross and Rothschild & Co, where he brings operational expertise to their investment banking businesses. Previously he was the Chief Commercial Officer in Key Markets at Pirelli in Milan, Italy working in their commercial truck tire business. Prior to Pirelli, Phillip spent 11 years working for the Goodyear Tire & Rubber Company. Before that, Phillip held executive roles with Genuine Parts Company (NAPA) and Snap-On, Inc. He is the author of the book, The Not So Subtle Art of Caring: Letters on Leadership from John Hunt Publishing, London. He is a contributor to Inc. Magazine and Tire Review writing on leadership issues and topics relevant to the trade and currently lives in Akron, Ohio, the rubber capital of the world.
Published:
Tire Industry-Labor Shortage-Great-Resignation

I’ve spoken to many representatives from manufacturers, wholesalers and retailers who report that techs, counter people, drivers and even white-collar team members have walked off the job, failed to report, or given notice, and their businesses have been impacted by these departures. This isn’t just a tire industry issue—and goes beyond the tech shortage that has plagued the industry for decades.

Read Full Article

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