July 2019 Archives - Tire Review Magazine
Showcasing Sustainable Mobility

Launching a forum to help define tomorrow’s mobility today, Michelin’s Movin’On Summit, held June 4-6 in Montreal, Quebec, showcased the size, scope and potential of sustainable mobility, with the objective of moving from ambition to action.

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What is 0W16 Oil and How is It Different than 0W20?

You may have noticed that some Toyota and Honda four-cylinder vehicles require SAE viscosity 0W16 oil. But how does this oil affect engine performance compared to others?

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Five Online Marketing Mistakes Tire Dealers Often Make

There are a few assumptions that you may be making about Google’s local search that are completely wrong. And, here are a few tips to keep your business on the right track.

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Proud to Be an Independent Tire Dealer: Nate and Karl Fujarski, Shores Car Care

Shores Car Care has always been known for its excellent service and repair work, but Owner Nate Fujarski says it was the decision to get into retail tire sales around 2012 that propelled the business to the one-stop shop it’s now known to be.

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Serviceable vs. Replaceable TPMS Components

One of the most important things you can do to ensure you are properly servicing TPMS is to fully understand all of the different parts of a TPMS sensor and what roles they play.

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Recruiting Techs: Auditing Your Technician Friendliness

The technician shortage is a very real problem facing the industry. Discover ways to be proactive about it and address your shop’s technician retention now.

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How Could Gas Price Increases Be Good News?

The recent news of gas price increases should be music to your ears — especially if you consider the role you can play in helping your customers boost fuel economy — says Mary DellaValle, editor of Tire Review.

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Club 3633: Chris Albertz

The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry. Chris Albertz snagged a job as a tire technician with Tire Discounters about 17 years ago, working his way up to service manager, general manager and finally to his current role as purchasing manager. Currently, he oversees tire buying for Tire Discounters’ 120+ stores.

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Club 3633: Jessica Egerton

Jessica Egerton is responsible for the overall marketing strategy for each Cooper Tire & Rubber brand, as well as communicating that strategy to retailers and consumers. For Jessica, fostering strong relationships with the people she works with is a critical aspect of the job, and a big part of what motivates her in her position. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Club 3633: Ryan Lopes

Ryan Lopes got his start in product management with a forklift manufacturer in India. Then, he brought his knowledge to Alliance Tire Group when he joined the company in 2014. From there, he built Alliance’s material handling tire business and launched the company’s solid tire line. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Club 3633: Jonathan Ransom

Jonathan Ransom had always hopped around Black’s Tire’s Wilmington stores pitching in “anywhere I could help to make the store profitable.” He was soon promoted to store manager in Fayetteville, NC, was later promoted to regional manager and now has 15 stores in North and South Carolina under his belt. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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Club 3633: Sean Conley

Sean Conley is ATD’s youngest sales director and lives in San Jose, California, so he can see how technology is working to change the future of driving as we know it. While supporting ATD’s dealers and corporate accounts in addition to ride-alongs, he’s also preparing a game plan for this evolution of transportation he sees starting on the west coast. The Tire Review Club 3633 celebrates and recognizes the next generation of innovators in the tire industry.

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