Treadwear Tales
Tires always tell a story. The danger is misreading the story and coming to the wrong conclusion about what might be causing the tread to wear prematurely or unevenly. All tires wear as miles accumulate, and all treads eventually wear down to the point where replacement becomes necessary to maintain safe driving, traction and handling.
Hot Tires and Cool Wheels
Hot Tires and Cool Wheels The tire and the wheel. Each is similar in that they’re round and are a major component of any vehicle. But while one is made of rubber, the other is metal – steel, aluminum or an alloy. One costs more than the other, and one may never need replacing. One
Flight or Fancy?: Private Branders Say Quality is There – and So Are The Customers
Flight or Fancy? Private Branders Say Quality is There – and So Are The Customers Go to any tire company dealer meeting these days and you’ll hear discussions on how safety-concerned consumers are turning to major brand tires – names they know and trust. And how flag brand shares have grown in recent years, obviously
Performing Performance Repairs
Performing Performance Repairs Road hazards are a daily danger for all types of tires regardless of their speed rating, design or what kind of vehicle they’re mounted on. Nails, screws, rivets, pieces of wire, broken glass, shards of metal, sharp stones and anything else that ends up as debris on a road surface may, under
There’s Bucks in LT/SUV Tire Balancing
Tire/wheel balancing is a service that most tire dealers offer because it helps tires ride smoother and last longer. It can also add some much-needed profit to your bottom line. Proper balance is especially important with light truck/SUV tires – especially LT-sized units ®€“ because of their larger diameter and heavier tread and casing. The
Does Anyone Know?: Has the LT/SUV Market Changed in the Post-Recall World?
Does Anyone Know? Has the LT/SUV Market Changed in the Post-Recall World? Not too long ago, the light truck/SUV market may have changed forever. Aug. 9, 2000, to be exact. It was a Wednesday, not unlike any other Wednesday. Except the firestorm that started that day has had a far-reaching – and still unclear ®“
Wheel Well: What the Future Holds For Custom Wheel (and the Dealers Who Sell Them)
Wheel Well What the Future Holds For Custom Wheel (and the Dealers Who Sell Them) The wheel. A long ago invention that somehow managed to change the world. A round object that’s so imbedded into our culture we have no idea how civilizations survived without it. But it’s no longer just a commodity that we
Before the Snow Flies: Now Is the Best Time to Get Your Fleet Customers Ready for Winter
Before the Snow Flies Now Is the Best Time to Get Your Fleet Customers Ready for Winter Your trucking fleet customers may work at a constant pace 24/7/365, but Mother Nature doesn’t. Spring and fall serve as pleasant breaks between the two toughest seasons on commercial trucks and truck tires – summer and winter. Now
The Gripping Tale of Winter Tires
It’s not a big segment of the U.S. market – only about 4% – but winter tires are a significant sales opportunity for tire dealers who live in traditionally snowy parts of the country. Depending on the prevailing weather conditions, heavy and consistent snowfalls can hit most of the continental U.S. – from Nevada north
The Road Less Traveled: The winter tire
It’s clearly not a tire for every dealer. And it’s obviously not a tire you’re going to keep in stock most of the year.It’s a specialty tire, a true niche product. A hybrid created to deliver safe, reliable traction on snow, ice, slush and sleet, and handle extreme cold weather without a whimper – all
Getting a Jump: Dealers Say Preparation the Key to Winter Tire Sales Success
Getting a Jump Dealers Say Preparation the Key to Winter Tire Sales Success It’s triple-digit hot outside with no relief in sight. All of your bays are full, and everyone’s patience is wearing thin. The absolute last thing on your mind at this point is winter tire sales.Well, they shouldn’t be, because an effective seasonal
Consumer Tires:Get Back to Basics to Increase Sales
Consumer Tires: Get Back to Basics to Increase Sales There are few options available to dealers when it comes to increasing profits from retail tire sales – passenger, performance and light truck/SUV.After all, your suppliers aren’t likely to suddenly give you better pricing, and you can be somewhat limited in how high you set your