More Than Shocks: Tap Into High Performance Suspensions
More Than Shocks If you think high performance suspension components are only for the performance shop in town, think again. You can tap into this market as well ®“ if you know which products to offer. And, you probably already have all of the equipment and skill you need to get started right now. We’re
Easy Performance Upsells
be diluted with distilled water and applied in a very specific manner. The process takes longer than most but can offer solid protection against dulling for up to two years. The product can be applied to aluminum, brass or stainless steel. You can become a dealer for ZoopSeal and earn a 25% to 30% gross
Spring Fever
Spring will be here before you know it. And that means a spike in your custom wheel and tire sales. Tax refunds, big auto events and military homecomings will soon be coming, and people will be ready to spend. Here are some tips on how to leverage spring fever and make the most of new
BIG Tires and Wheels
This is the second part of our look back at the recent the SEMA Show. Last month, the performance-minded were treated to some of the best and most innovative products to hit the street for 2004. This month, it’s all about trucks. Take a look at what’s coming and what’s already here. Toyo Tire USA
Style-Driven Service
Tire changer and wheel balancer manufacturers are adapting to the latest trends to help your service business keep up. In the tire and wheel business, style often comes before serviceability. As you know, large, low-profile tire and custom wheel sizes continue to proliferate. That’s bad news for the independent tire dealer who hasn’t invested in
Showy Specials
Showy Specials As you know by now, my role at Tire Review is to show you how to best leverage the fast growing custom wheel and UHP markets to build new business and increase real profits. That and to show you what’s around the corner. With both of these points in mind, this year’s ITE/SEMA
Spitting out Rubber
Have you ever watched an auto race and thought about what it would be like to become one with a machine? Pushing yourself and a car right to the edge of catastrophe, yet be in total control? If you’re like me, there’s only one answer: Heck, yeah! Across this nation, people of all ages and
Run-Flat Tires: Growth Slow Amid Cost, Performance and Acceptance Issues
Run-Flat Growth Slow Amid Cost, Performance and Acceptance Issues It seems like it was a long time ago when we first heard that run-flat tires would take over the industry. Drivers saw the added safety potential and never again wanted to change a flat in a driving rainstorm. Because run-flats meant no spare tires, carmakers
The Year-End Push
Over the last couple of months, we’ve brought you many fresh ideas and products that can help increase your sales and enhance the appearance of your store. This month, let’s take a look at what’s selling ®“ before winter and the holidays slow the performance tire and wheel business down. First, it’s back to school,
Faster and Even More Furious
UHP BUSTS THE SOUND BARRIER Many of you reading this article are probably standing in the middle of the ITE/SEMA Show floor. Or soon will be. Around you are acres and acres of performance tires mounted on bright, shiny wheels. Huge diameters and short sidewalls. Practical performance and radical cosmetics. It’s not just that
All Torqued Up: Several Torque Wrench Styles to Choose From
Torque is what holds the automotive world together and keeps things from falling apart. Anytime you tighten a nut, bolt or screw, you’re applying torque through a wrench, ratchet handle, nutdriver or screwdriver. The harder you push, pull or twist the tool, the greater the torque you apply. If you use too much muscle, you
Image is Everything
Building on last month’s coverage of store layouts and marketing ideas, this column will highlight several products that can enhance any retail store and offer your customers an appealing environment that not only looks great, but is highly functional, as well. Special events are a great way to generate some buzz, get your name out,