OTR Market Climbs
As the OTR market starts to rebound, dealers need to focus on the value they bring to these demanding customers. "A lot of our dealers think we’re in the tire business. We’re not," says Manny Cicero, vice president, North American OTR sales for Bridgestone/Firestone North American Tire (BFNAT). That’s an interesting sentiment for someone who
Wet & Dry?
After Laboring in Europe, the R-1W Came to American Soil – With Success Multiple codes are used to define agricultural tires. R-1, R-1W, F-2, I-1 and HF-2 are commonplace in ag tire manufacturer, dealer and farmer circles. These codes are used to quickly explain which types of soils the tire should be used in (R-1,
A Military Salute
With military equipment playing such a prominent role in world news recently, I thought it might be interesting to review the types of tires on military trucks and compare them to our more familiar over-the-road highway tires. First, both tire types perform the same basic functions of supporting loads, transferring driving and braking torques, generating
It’s in the Hole!
Getting involved in the golf tire market can be easier than getting out of a bunker "Competitive golf is played mainly on a five-and-a-half-inch course, the space between your ears." – Bobby Jones Many believe Bobby Jones’s statement should be amended to include all forms of golf, not just competitive. Still others side with Mark
The Open Road
The Open Road Even With Competition, Specialty Products, the Opportunities Are There Everyone likes their freedom. The freedom to go where they want, to do what they want, to enjoy themselves how they want is inherent in humans. One thing that has always been a symbol of freedom is the motorcycle. Motorcycles can take us
Serving the Servants: Hard Work and Supplier Support Can Bring In The Business
Serving the Servants Hard Work and Supplier Support Can Bring In The Business In one of his TV commercials, a Northeast Ohio tire dealer tells a story about a customer who completely abuses his vehicle. The customer is always "tromping on the accelerator," and he "probably is always on the brakes," the dealer laments. The
Deeper and Deeper
Deeper and Deeper Despite Struggles, Ag Market Sees Some Hope Ahead Just how far is down? Well, if you’re talking about the North American agricultural economy, down is a long, long way. But as long as farmers can still see the light of the morning sun, there is still hope. When Tire Review last looked
Forestry Tires-Timber: Soft Logging Markets Keep Pressure On, But Opportunities Still Exist
TimmmmmBberrr Soft Logging Markets Keep Pressure On, But Opportunities Still Exist You may or may not realize it, but it’s because of a tire that you’re reading this article. No, I’m not talking about the tires on the truck that delivered this magazine to the printer. Nor do I mean the tires on the mail
Twist and Turn: Monster Profits On These Micro-Machines For Smart Dealers
Twist and Turn Monster Profits On These Micro-Machines For Smart Dealers Construction is slowly improving and the agriculture market looks reasonably solid this year. So does that mean the skid-steer market should do well? If dealers look solely at those two factors, they’d be missing a big piece of the pie. Yes, the skid-steer market
The Road Back: Quality Questions Exist Even As Industrial Market Begins Comeback
The Road Back Quality Questions Exist Even As Industrial Market Begins Comeback With manufacturing and construction sectors starting to make a comeback after recession-induced downturns over the last 18 months, the near-term future for industrial tire sales – and related specialty tire sales ®“ appears to be brightening. Not only have near-term economic forecasts been
Altering the Landscape: Dealers Battle Consolidations, Competition For OTR Business
Altering the Landscape Dealers Battle Consolidations, Competition For OTR Business Consolidations, tighter budgets, increased competition. Sounds like any type of industry. But not every industry deals with vehicles capable of moving 100 tons of earth and mineral. Much like the landscapes it works in, the OTR business has changed over the years. The number of
The Great Wide Open: Caring for RV tires and keeping customers informed can win business
The family vacation. It happens every year, usually in the summer when the kids are out of school. Load up the family car, pack the kids in the backseat and drive cross country. Maybe see the Grand Canyon or Mt. Rushmore. Use to be people traveled in a station wagon. Bulky and