Pulling Ahead
Whether its for work or play, people are hauling trailers behind their vehicles all across North America. Dealers looking to increase their profits shouldn’t overlook providing tires to this market. “The trailer tire market is big and getting bigger,” says Doug Addis, national sales manager at Maxxis International USA. “Unlike passenger and light truck tires
Lightning and Tires
One thing for sure: spring and summer bring storms that can be severe at times. Sometimes the storms can come together quickly making your reaction time short. This can be a major safety concern if one does not know where to seek shelter while on the property. There are times that not just you but
Full Service Dealer
Commercial tire dealers who sell medium truck or OTR tires but do not sell smaller OTR units are missing out on a tremendous additional business opportunity. “If a commercial dealer wants to be a full line supplier to their customer, then they need to consider offering small OTR products, as well,” says Tim Easter, director
Maintaining the Green: Helping Landscapes Grow
As the economy continues to recover, the landscape service industry is poised for growth in 2015 and beyond. This growth can translate into a little extra money for tire dealers prepared to service the commercial landscape market. For tire dealers, the landscaping business offers many potential sales. Lawn care and landscape companies utilize light trucks
Start 2015 OTR Tire Sales on the Right Foot
Many of us make New Year’s resolutions each year. We resolve to do things such as lose weight or spend more time with family. These resolutions are a focus and goal that we all hope to achieve. On the business side, how many of you had resolutions to give better support to your customers, deliver
The Lexus and the Olive Tree
I’m 27 years old and I’ve never lived in a world without the Internet. I got my first cell phone when I was 12 years old and I joined Facebook back when you had to have a college email address just to sign up. I promptly gave up Facebook in favor of Twitter when my
ATV Tires: A Natural, Easy Profit Step for Tire Dealers
Tire dealers stand to gain additional profits from stocking, selling and servicing ATV tires. With a small number of SKUs, a general knowledge of the different ATV segments, and the equipment needed to service small tires, tire dealers are more than capable to address this tire segment and take business away from ATV dealers. In
Small OTR: Rising Tire Demand Offers New Opportunities
Commercial tire dealers looking to explore other business opportunities shouldn’t overlook the small OTR market. Small OTR tires – which typically cover wheel fitments up to 25-inch wheel diameters – are outfitted on a number of vehicles. Equipment fitted with small OTR tires include backhoes, utility loaders, graders, forklifts, small earthmovers and dumps, and more.
Keep Off-the-Road (OTR) Tire Sales, Service Sharp
Here we are in the final quarter of 2014 and again we are all saying how fast the year has flown by. Many dealers have reported that their OTR tire businesses are up this year compared to last year, which is excellent news. But I also hear the same familiar comment: finding and retaining good
Pulling Profits
Despite concerns about seasonality and geographical limitations, trailer tires offer independent tire dealers a unique value. In most cases, these products deliver high-margins, and since few dealers carry these tires, there is often little competition. And costs associated with carrying these products are low – a dealer can cover a lot of the market with
Real Game Changer or Bust?
I was never much of a football player, which is not easy to say being a 5-9 kid from Canton, the cradle of pro football and the heart of Ohio high school football. My football career (and I use the term loosely) never amounted to much, but there was a piece of advice my high
Move From Price to the Right Tire
How many times has your customer called and said, “I need tires on my loader or ADT What do you have and how much?” Yes, this is an all too common phrase that each of us responds to differently. But, your response is critical to the success or failure of the sale. This is why
