David Rogers, Author at Tire Review Magazine
Valuable Perks To Keep Your Shop ‘Top Of Mind’

What would one more visit per year from your best customers mean for your shop? Let’s say you have 100 current customers and the average customer comes in twice per year. If you can get each one to come in once more every year, you would grow your sales by 50% without spending a dime.

Defining Your Brand Strategy

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand — its image in the community. And you can either choose to look, sound and act like