Vision 2020 Focuses on Trust
As consumer expectations climb and the competitive landscape increases in complexity, company-owned tire stores are rethinking their approach to business and how they can best serve customers. Currently, Bridgestone is experimenting with a new customer-centric retail service approach they refer to as Vision 2020. In late June, Bridgestone Retail Operations (BSRO) opened the doors of
Bridgestone Offers Customer-Centric Focus with Vision 2020 Concept
On Wednesday, Bridgestone Americas’ Bridgestone Retail Operations (BSRO) opened the doors of its St. Charles, Ill., Firestone Complete Auto Care location to reveal its latest retail concept, Vision 2020. The shop is an existing 10-bay location that has been redesigned to reflect and test the Vision 2020 approach. According to Stu Crum, chairman and president of