Geneva Auto show. Archives - Tire Review Magazine
Pirelli Extends Custom Colors to its Prestige Tires

In the era of personalization, Pirelli engineers have developed materials that allow for vivid colors on tires.

Hankook Displays Tires on Opel GT Concept

Hankook Tire Co. is exhibiting a new concept tire on the Opel GT Concept during the Geneva auto show. With a futuristic “roller skate design,” solid red tires are placed on the car’s front axle and black on the rear. The tire sidewall and tread design follows the curves and futuristic look of the Opel