Why Past Data May Not Drive Your Business Into the Future
Looking to the past while driving your business into tomorrow is like cruising down the highway using only a rearview mirror.
Tire Industry Data Challenges We Need to Catch Up
From my perspective, the tire industry is light years behind when it comes to the use of data. But this is expected to rapidly change in the near future. I have been traveling the U.S. for the past 29 months visiting tire dealers, collecting their sell-out data that will be used to measure the independent tire channel.