Fardad Niknam Archives - Tire Review Magazine
Club 3633 Profile: Fardad Niknam

When asked what he likes best about the industry, Fardad Niknam says he loves being part of people’s day-to-day life in a small way, developing tires that help keep people safe. In his 20 years working in tire industry, he continues to be driven by success – finding satisfaction when some of his wins are built upon a foundation of challenges.

Tread Matters: The Science Behind Tread Patterns

Have you ever wondered about the science behind a tread pattern? Why some tires have a lot of cuts, some are almost slick, some are asymmetric, and some are directional? The only contact a car has with the road is the tire so tread patterns play a critical role on how well the tire performs in different road conditions.