case studies Archives - Tire Review Magazine
How to Craft and Use Case Studies to Share Customer Stories in Your Marketing

As more information and ideas become available on how to improve marketing and grow your business, a blurring of strategies is also taking place. Techniques once exclusively considered business-to-consumer (B2C) or business-to-business (B2B) are blending, as are shifts in consumer expectations and buying habits. With that, let’s explore a traditional B2B marketing tool that might be easily adapted for use by B2C tire dealers: the case study.