2012 Tire Brand Study
It’s amazing what a year will do. Last year we saw the direct impact of tightened tire supplies and – at least on the consumer side – sharply reduced retail tire sales. This year, dealers responding to our 20th annual Tire Brand Study showed greater appreciation for second and third tier tire brands, which stepped
2011 Brand Study
For the 19th consecutive year, Tire Review asked North American tire dealers to rate the performance of the tire brands – consumer and commercial (medium truck) – they carry and sell. Certainly tire dealers and tire brands go hand-in-hand. Dealers depend on the “value” of the brands they sell, and the tire companies depend on
2010 Brand Study
Certainly tire dealers and the brands they represent and offer go hand-in-hand. Dealers depend on the “value” of the brands they sell, and tire companies depend on dealers to carry their branding and marketing message to the consuming public. For that relationship to thrive, tire brands must deliver the product quality, technical innovation, fill rate,
2009 Brand Study
Tire brands and tire dealers go hand-in-hand. Dealers depend on the brands they sell, and the tire companies depend on dealers to reach the consuming public. In order for that relationship to thrive, tire brands must deliver the product quality, technical innovation, fill rate, marketability and profitability tire dealers need to be successful, reach customers,
2008 Brands Study
Tire dealers depend on the tire brands they carry. Quality, innovation, fill rate, marketability, profitability – all help tire dealers reach customers, build a reputation and grow a business. So, just how do tire brands perform in the real world? Click here to see the 2008 Brands Study For the 16th straight year, Tire Review
2007 Brands Study
Tire dealers depend on the tire brands they carry to deliver customers – retail or commercial. They are the key and, sometimes, only tool a dealer has to attract and keep customers. Tire marketers think their brands are great, including all of the pre- and post-sale service they provide. But just how do those brands
2006 Brands Study
Tire brands are an important tool for tire dealers. They depend on the tire brands they carry to deliver customers – retail or commercial. But, how do those brands perform in the real world? For the 14th straight year, Tire Review’s annual Tire Brand Study measures tire dealer opinions and perceptions about the brands they